BevNET & Nosh Community Calls This February: Standing Out at Trade Shows; Expo West Updates; Conserving Capital with Gerry Khermouch and Ken Sadowsky; Ghia’s Out-of-Home Marketing Strategy BevNET & Nosh Community Calls This February: Standing Out at Trade Shows; Expo West Updates; Conserving Capital with Gerry Khermouch and Ken Sadowsky; Ghia’s Out-of-Home Marketing Strategy

BevNET & Nosh Community Calls This February: Standing Out at Trade Shows; Expo West Updates; Conserving Capital with Gerry Khermouch and Ken Sadowsky; Ghia’s Out-of-Home Marketing Strategy

by BevNET.com Staff,

This month, explore Ghia's smart out-of-home strategy that conquered the non-alcoholic market, The Fresh Market, Goodles, and Pocket’s Chocolates share tips for attracting buyers and decision-makers at Expo West, get updates on Expo West with the event team, and Gerry Khermouch and Ken Sadowsky share insights on how to optimize resources during fundraising challenges.

Taste Radio: Why Verde Farms’ ‘Simple’ Strategy Is So Effective Taste Radio: Why Verde Farms’ ‘Simple’ Strategy Is So Effective

Taste Radio: Why Verde Farms’ ‘Simple’ Strategy Is So Effective

by BevNET.com Staff,

Brad Johnson, the CEO of Verde Farms, a pioneering brand of grass-fed, pasture-raised and organic beef, spoke about why consumers view brand attributes in a holistic way, weighing investor expectations vs. mission-based goals and how investing in customer and consumer service pays off.

Health-Ade Takes Second Swing at Prebiotic Soda with SunSip Health-Ade Takes Second Swing at Prebiotic Soda with SunSip

Health-Ade Takes Second Swing at Prebiotic Soda with SunSip

by Brad Avery,

Four years ago, Health-Ade Kombucha took its first step into the emerging functional soda set with the launch of its prebiotic Health-Ade Booch Pop line. Now, after discontinuing that product last year, the company is hoping to revamp the concept with a new take on the category, dubbed SunSip by Health-Ade.

Distribution: Hi Seltzer Partners with Spec’s in Texas Distribution: Hi Seltzer Partners with Spec’s in Texas

Distribution: Hi Seltzer Partners with Spec’s in Texas

by Brad Avery and Lukas Southard,

Hi Seltzer, a Kentucky-based brand of infused seltzers made with hemp-derived delta-8 THC, has partnered with Spec’s Wine, Spirits & Finer Foods to distribute its products to on-premise accounts throughout Texas; also, Nguyen Coffee Goes To Texas; Cure Gets Outdoorsy with REI; and 100 Coconuts Gets Deeper With Publix.

WSWA: SipSource EOY Data Points to Challenges Ahead WSWA: SipSource EOY Data Points to Challenges Ahead

WSWA: SipSource EOY Data Points to Challenges Ahead

by Ferron Salniker,

With wholesaler inventories at historic highs and consumers pulling back on spending, the BevAlc industry faces challenges ahead, according to SipSource analysts in a recap of the industry in 2023.

Taste Radio: Forget Sexy. Be Incrementally Better. And Balance Your ‘P’s. Taste Radio: Forget Sexy. Be Incrementally Better. And Balance Your ‘P’s.

Taste Radio: Forget Sexy. Be Incrementally Better. And Balance Your ‘P’s.

by BevNET.com Staff,

In food and beverage, innovative brands often get the most attention. But do products that are positioned as incrementally better-for-you than existing options have more runway? The hosts discuss. This episode also features a conversation with Good Culture’s Jesse Merrill and Manna Tree’s Steve Young about the synergy between profit and purpose.

Flow Posts Q4 Loss, Cites Optimism in Co-Packing Agreements Flow Posts Q4 Loss, Cites Optimism in Co-Packing Agreements

Flow Posts Q4 Loss, Cites Optimism in Co-Packing Agreements

by Lukas Southard,

Canadian alkaline water company Flow Beverage Corp. expressed it was “on the road to profitability” due to its recent co-manufacturing gains despite announcing lower margins and decreased revenue in its fourth quarter earnings this week.

Gallery: New RTD Cocktails From Sokē, Soula, Simply & More Gallery: New RTD Cocktails From Sokē, Soula, Simply & More

Gallery: New RTD Cocktails From Sokē, Soula, Simply & More

by BevNET.com Staff,

New year, new canned cocktails. In this gallery, major players such as BeatBox, High Noon and Simply Spiked drop new flavors, newcomers Soula and Soke bring sake and agave wine canned cocktails to the market, and rapper Waka Flocka joins forces with Big Sipz.