BevNET Live will feature a discussion on the ways Walmart is trying to evolve the experience of entrepreneurial beverage brands in the world’s largest grocer. During the discussion, Dee Charlemagne, Walmart’s Senior Director of Emerging Brands, will be joined by Lesley Osorio, a senior beverage category merchant at Walmart, to outline the ways that entrepreneurial beverage brands can partner with and thrive in the Walmart system, as well as the expectations and challenges that can come with the retailer.

Is it the last call for intoxicating THC beverages, even if the industry is just taking off? At BevNET Live NYC 2026, category stakeholders will explain how they are preparing for the worst — while embracing the present — as they face down a November 13 deadline that could cripple their category.

As category definitions shift and consumers reconsider what they want to drink, when, and where, BevNET Live NYC 2026 on June 10 + 11 will feature a talk with one of the architects of that disruption when Athletic Brewing Co-Founder & CEO Bill Shufelt takes the stage.