Mixing It Up: How WithCo Cocktails Pivoted From Digital to Retail

Prior to 2020, Nashville-based mixer brand WithCo Cocktails was bringing in less than $100,000 per year. But six months after the brand began advertising to drinkers suddenly thirsting for an at-home cocktail during lockdowns, the startup went to making that same amount per month.

Report: High End Tequila Boom Begins to Bust?

Has high-end tequila hit a dry spell? A new report from the IWSR Drinks Market Analysis says brands at the top of the agave spirit shelf should expect a continued slowdown in the U.S. and begin to look elsewhere for growth.

Road Warriors: Tips for Winning Your Costco Roadshow

Club chain Costco for years has used roadshow sampling events as a testing ground for new brands being considered for a rotation in-store. The process of planning, staging, executing and following through can be complicated and fraught with risk.

Coke Wins NARB Appeal for Powerade Electrolyte Claims Over Gatorade

The Coca-Cola Company will be able to challenge Gatorade’s electrolyte content on Powerade labels after the National Advertising Review Board (NARB) favored the company in a decision this week regarding Powerade’s claim to have “50% more electrolytes vs. the leading sports drink.”