Taste Radio: A Niche $100 Million Brand? The Coconut Cult Has A Plan.
Noah Simon-Waddell and Ari Raz, the co-founder and CEO, respectively, of The Coconut Cult, explained how they have positioned the plant-based probiotic yogurt brand for scale and mainstream success while maintaining its values and vision, including the impact of meaningful and authentic social content and its direct correlation to surging and organic sales growth.