Eddie Simeon, the co-founder of fast-growing mixer, bitters and soda brand Hella Cocktail Co., spoke about how the company has consistently pursued a thoughtful, and occasionally unorthodox, growth strategy that prioritizes strong unit economics and profitability, the synergistic relationship with its primary investor and how Hella’s three-founder team has been the backbone of its success.
Functional soda maker OLIPOP has announced the launch of its first ad campaign, “Real Love Makes Us,” starring Grammy-nominated singer and songwriter Camila Cabello.
The list of celebrity-backed spirits is getting longer. Often behind the big names are a suite of new innovation houses that are quietly fueling the recent rush of celebrity spirits.
Spirits-based, ready-to-drink (RTD) canned cocktail brand Fishers Island Lemonade has agreed to be acquired by Spirit of Gallo, the spirits division of E. & J. Gallo, the companies announced today in a press release.
This Friday, early registration pricing expires for BevNET Live Summer 2023, taking place on June 14 + 15 in New York City. Register before the weekend and save $100 per registration (Insiders save $200!).
Community Call is a recurring series of open meetings dedicated to pressing topics impacting food and beverage businesses. This month, we welcome a range of guests covering topics such as current hiring trends, using social media to drive sales, how to scale your sales team, and avoiding deduction surprises.
Known for its unapologetically pro-military branding and rapidly expanding RTD business, it has also been racking up multiple lawsuits from investors, business partners and former employees on its way to over $300 million in sales.
Athletic Brewing Company’s Upside Dawn Golden will be served on all domestic JetBlue flights starting in May, the company shared today.
Buddha Brands has launched a line of prebiotic sodas that align with its core Thirsty Buddha coconut waters and its recent visual refresh across its plant-based snack and beverage portfolio.
Oregon-based beverage maker Good Wolf relaunched in January with new ownership and a new vision for the probiotic tonic brand. That new vision has arrived as the company debuted a refreshed visual look online this month.
A court in Florida has extended the deadline for bids on the sale of Bang Energy-maker Vital Pharmaceuticals. According to a filing with court this afternoon, the new deadline for bids is May 22 at 12 p.m., to be followed, if necessary, by an auction hearing on May 25, 2023 at 5:00 p.m.
BevNET Live Summer 2023, held June 14 and 15 at the Metropolitan Pavilion in NYC, will feature the return of an expert speaker who can illuminate the new age we’ve entered with regard to marketing and selling beverages online, and the tools that can help improve company performance.
The hosts explained how setting the trajectory of your company can often begin with a single pitch and sampled a variety of new innovative products, including bitter libations, zero-sugar sausage snacks and plant-based scallops. We also meet David Garci-Aguirre of Corto Olive, a super-premium brand of extra virgin oil that emphasizes freshness from harvest to plate.
Box office megastar and budding beverage entrepreneur Dwayne “The Rock” Johnson is celebrating a major milestone for his Teremana Tequila label, selling over one million cases within a 12-month period.
