Stoli Group Backs Hemp-Based Pathfinder to Find Non-Alc Growth Route

Stoli Group has invested in The Pathfinder Hemp and Root, a fermented and distilled non-alcoholic amaro. Made from fermented and distilled hemp (non-intoxicating), the non-alcoholic spirit sits at the nexus of two rising categories: cannabis drinks and no/low alcohol.

BevNET Live Summer 2023: Why “Convergence” Is Top-of-Mind

There’s one rising industrial mega-trend that is affecting all stakeholders in the beverage business, from consumer to manufacturer to brand to distributor, and that’s Convergence – the way that beverage companies are leveraging brand assets across both soft drink and beverage alcohol categories to find new revenue streams and increased visibility.

NielsenIQ: Bev Sales Growth Slows to +8.8% In Early May

Non-alcoholic beverage sales remained “healthy but decelerated sequentially,” growing 8.8% in the two-week period ending May 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Distribution Roundup: Midwest Juicery Crafts Regional Strategy for Cold-Pressed Products

After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.

Taste Radio: How A ‘Global’ Perspective Yielded Deals With Post Malone, A$AP Rocky & Kevin Hart

James Morrissey, the founder of beverage alcohol platform Global Brand Equities, discussed his vision to meet modern consumers where they live and drink via a contemporary approach to brand and promotion, how he cultivates mutually beneficial celebrity partnerships and why moving at “the speed of culture” is key to the company’s marketing strategy.

Natural Sweeteners Were Supposed to Replace Artificial Ones. They Haven’t.

While consumers may not necessarily be flocking to artificial ingredients with open arms, the data shows that strong product launches from top beverage conglomerates and insurgent brands, such as sucralose-sweetened energy players PRIME and Celsius, are pushing lab-developed sweeteners ahead in certain parts of the store.