BevNET Live will feature a talk on fast growth and content strategy with GHOST Lifestyle co-founders Daniel Lourenco and Ryan Hughes. Since launching an energy drink in 2020, GHOST has quietly settled into the express lane of the energy/fitness nexus to reach more than 50,000 points of distribution.
Harmless Harvest CEO Ben Mand discussed the brand's latest innovations and its ongoing efforts to showcase its star ingredient, as well as how it is coping with inflationary pressures as a premium product.
Pernod Ricard announced on Monday that it had acquired a majority stake in Código 1530 Tequila, the ultra-premium tequila co-founded by country music singer George Strait.
After an exit to Nestlé last year, Essentia founder Ken Uptain and its former CEO Scott Miller are jumping back in the water with Yesly, a new brand of canned enhanced waters launching early next year.
Maurice Tebele and Martin Hoffstein, co-founders of fast-growing, digital-centric spirits brand JAJA Tequila, explained how “subtle integration” is the key to JAJA’s effective social media strategy, the value of risque and edgy marketing, how they elicit the best out of their respective skill sets and how they found a strategic partner that is aligned with their vision for the brand.
As the colors start to change and the weather gets cooler, many RTD cocktail brands and distilleries are starting to lean into autumnal-inspired flavors. Check out this gallery for the newest releases from brands like Golden Rule, CHIDO and Misunderstood Whiskey Co.
In this edition of People Moves, Lemon Perfect appoints a new Director of Brand Marketing, while Electrolit names a new commercial director for Canada. Elsewhere, Blue Triton names its new CMO.
How can entrepreneurs strengthen their businesses and, coincidentally, strengthen their hands for when it’s time to seek more funding? Sharelle Klaus, who has run Dry Soda for nearly two decades, will discuss one method when she leads the BevNET Live audience on a relentless search for gross margin through cost control and smart spending.
After college, Taylor Katzman, CEO of Provi, joined a technology startup to help scale the company’s sales arm. When it was acquired, Katzman moved to Chicago so his wife and father-in-law could start Rhine Hall Distillery, a fruit brandy distillery.
Kroger will purchase fellow grocery retailer Albertsons in a $24.6 billion deal that has left members of the industry wondering about the long term ramifications for brands and shoppers.
BevNET’s edit team to unpack the news of Bang's bankruptcy filing and discuss its impact on the present and future of the energy drink giant.
This week’s smattering of new products saw Nutpods and Chobani getting into the winter holiday spirit, Wize Tea making its first foray into NFTs and Manzanita celebrating Día De Los Muertos.
Laird Superfood is shutting down its Sisters, Oregon production and fulfillment facility and laying off all workers at the end of this year, the company announced this week.
As demand for premium-plus tequila and whiskey continues to grow, will high-end and craft rums help boost the category? A new crop of brands and entrepreneurs offering rums that are premium flavored, sustainable, and positioned for craft cocktails are betting on it.
