5 New RTD Cocktails to Try This Summer
As the heat and humidity linger, many beverage brands are rolling out new ready-to-drink cocktails to help cool you down. Check out this gallery for five new offerings you can sip in the shade.
Taste Radio: Innovators Often Get The Last Laugh. And Sometimes Katy Perry As A Partner.
In this episode, we’re joined by Morgan McLachlan, co-founder and master distiller of botanical spirits and lifestyle company AMASS and also the co-founder of De Soi, a brand of non-alcoholic aperitifs co-developed with music icon Katy Perry. McLachlan spoke about how her career in the film industry guided her focus on creative distilling methods, AMASS’ distinctive branding and positioning, how De Soi is an expression of a new phase in her life and the origins of her partnership with Perry.
Bear’s Fruit Launches Probiotic Sparkling Water, Opens New Facility
This month, the New York-based company launched Bear’s Fruit Sparkling Water with Probiotics, its first non-kombucha line. According to co-founder Amy Driscoll, the functional sparkling water line has been in development for over two years.
FDA Issues Misbranding Warning to H2 Beverages
In June, the Food and Drug Administration (FDA) sent a warning letter to H2 Beverages over misleading health claims and misbranded labels of the hydrogen-infused beverages.
Review: Teaonic Fresh Pop
Functional tea maker Teaonic has been producing functional tea tonics for several years, but just recently announced an expansion into sparkling beverages with the release of Fresh Pop, a low-calorie, zero-added-sugar soft drink enhanced with plant-based ingredients.
‘Fire Cider’ Maker Shire City Herbals Shuts Down
Shire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the company said it intends to fulfill its remaining paid orders but is no longer accepting new sales and will cancel outstanding unpaid orders.
FedUp Foods Looks To Private Label Fermentation For Scale, Sees Buchi As Vehicle To Get There
A band on the cusp of its heyday and a tugboat pulling large ships out of port. Buchi co-founder and CMO Zane Adams uses these two analogies to bookend his brand’s history.
PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.
PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."
Freestyle Snacks, Pulpoloco Sangria Among Brands Selected for 7-Eleven’s 2022 ‘Brands with Heart’ Program
Numerous CPG food & beverage brands have taken to social media this week to announce their selection to participate in 7-Eleven’s 2022 ‘Brands with Heart’ program. For the fourth year, the 7-Eleven, Inc. Brands with Heart campaign enables brands to enter the c-store retail channel by introducing their products to 7-Eleven, Speedway, and Stripes consumers nationwide. According to a press release, the convenience store giant strives to “diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers.”
Distribution: Rowdy Energy Hits the Gas with C-Store Retailers; GoodSport Makes Retail Debut in Wisconsin
Backed by new innovation, Rowdy Energy is looking to hit the gas with C-store retailers this summer. The two-year-old brand, co-founded by NASCAR star Kyle Busch and ex-Suja founder Jeff Church, is shoring up its presence in the Midwest and South with a slate of new retail placements, according to an email from the company.
Low-Proof Vodka BODY Offers New Option in Emerging Space
Comedian and brand-builder Jilly Hendrix is the latest founder to get into the low-and-no-alcohol category with BODY, a 30% alcohol-by-volume (ABV) vodka that launched last week.
Elevator Talk: TUYYO, Nectar Hard Seltzer, Leelanau Tea, Phreshly, Broc Shot
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Wade Yenny, the Director of Grocery, Dairy, & Frozen for The Fresh Market, who shared his thoughts, questions and feedback with the participants.
Taste Radio: There Is A Fast Track To Success. And Onda Has The Blueprint.
Noah Gray, co-founder and CEO of fast-growing tequila seltzer company Onda, spoke about the brand’s origins as a “trade up” concept, the reasons behind strong consumer trial and repurchase, what up-and-down-the-street sales informed the team about effective retailing and merchandising and how he landed meetings with and won over high-profile investors.
Purchase Capital Backs OWYN With Further Growth Funding
Plant-based protein brand OWYN has secured growth investment from Purchase Capital, an affiliate of its parent company United Nutritional Brands, as well as from Hammock Park Capital LLC and PowerPlant Ventures, the company announced today.