NIQ: THC Beverages Hit $239M in Mainstream Retail
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, reflecting a scaling category despite headwinds, according to NIQ data released in April.
BevNET Live NYC 2026: Meet the Beverage Entrepreneur Helping New Drinks Land in Walmart
BevNET Live will feature a discussion on the ways Walmart is trying to evolve the experience of entrepreneurial beverage brands in the world’s largest grocer. During the discussion, Dee Charlemagne, Walmart’s Senior Director of Emerging Brands, will be joined by Lesley Osorio, a senior beverage category merchant at Walmart, to outline the ways that entrepreneurial beverage brands can partner with and thrive in the Walmart system, as well as the expectations and challenges that can come with the retailer.
Could Conor McGregor’s MAC Energy Kickstart Ketones?
If the emerging ketone market could use a kick, who better to call than a mixed martial arts superstar?
Energy Drinks Slide, But Non-Alc Sales Mostly Steady in Early May
Non-alcoholic beverage sales maintained a steady growth curve in the first half of May, as dollar sales rose 2.5% in the 52-week period ending May 16, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
BevNET Live NYC is Just Two Weeks Away!
BevNET Live NYC is just two weeks away, and with more than 500 beverage industry professionals already registered for June 10+11, registrations are ramping up fast. Don’t wait to get a direct line to the founders, investors, retailers, and media at the center of the industry - now is the time to register.
Marketing: Pepsi, Electrolit Celebrate Summer of Soccer
Pepsi and Electrolit are embracing the summer of soccer with new campaigns launching in partnership with national team players.
PLEZi Rebuilds Around Steph Curry with Hydration Refresh
The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Uncle Nearest Stays in Receivership; Founder’s Holding Company Added
A federal judge has issued a ruling maintaining the court-supervised receivership for Uncle Nearest Premium Whiskey and broadening that oversight to encompass founder Fawn Weaver’s personal holding company.
BevNET Live NYC 2026: The State of Cannabevs: Strategy on Deadline
Is it the last call for intoxicating THC beverages, even if the industry is just taking off? At BevNET Live NYC 2026, category stakeholders will explain how they are preparing for the worst — while embracing the present — as they face down a November 13 deadline that could cripple their category.
Distribution: Little Saints Focuses on Florida
Adult NA cocktail maker Little Saints is mounting a concerted effort to grow across its home state of Florida, launching 120 ABC Fine Wine & Spirits stores across the Sunshine State next month, marking the startup’s largest retail expansion to date.
RNDC Layoffs Continue in WA, SD Ahead of Potential Deals
Republic National Distributing Company (RNDC) plans to lay off 267 employees in Washington and 53 in South Dakota, as other distributors potentially prepare to take over RNDC’s distribution rights or operations across the country.
BevNET Live NYC 2026: Bill Shufelt on Scaling One of Beverage’s Most Disruptive Companies
As category definitions shift and consumers reconsider what they want to drink, when, and where, BevNET Live NYC 2026 on June 10 + 11 will feature a talk with one of the architects of that disruption when Athletic Brewing Co-Founder & CEO Bill Shufelt takes the stage.
Looming THC Ban Has Retailers, Brands Searching For Alternative Buzzes
Hemp beverage retailers and non-alc brands are preparing to pivot into non-THC alternatives as the November ban looms.
Zevia Taps Brian Bousley As New EVP, Chief Commercial Officer
Zevia has appointed Brian Bousley as its new executive vice president and chief commercial officer, bringing the former Yerba Madre leader in to help steer an ongoing strategic turnaround.