Expo East Concerns Grow, From Safety to Sampling

Members of the natural products industry have had a sense of deja vu the last few weeks as the fate of the annual trade show Natural Products Expo East has been a hot discussion topic. Last year, show organizer New Hope shifted its shows to a virtual format, but this year the company is moving forward, having spent recent weeks attempting to address attendee safety concerns and generate enthusiasm for a return to in-person events.

Leveling Up: P.E. Firm True Acquires Majority Stake in Sneak Energy

U.K.-based private equity firm True. announced this week that it has acquired a majority stake in direct-to-consumer energy drink maker Sneak Energy for an undisclosed sum. The deal is intended to fuel Sneak’s international expansion as it grows its ecommerce business and makes advances into European brick-and-mortar accounts.

Molson Coors to Expand La Colombe Distribution Nationwide

Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.

Review: Holy Tepache

Holy Tepache is a new offering from Holy Kombucha, a Dallas- based marketer of organic kombucha drinks. The product is a riff on the classic Mexican fermented drink made with fruit rinds, and features prebiotic and probiotic plant fiber and a smoother flavor than their flagship kombucha products. 

Nuun Launches Immunity3 Stick Packs

Four months after its acquisition by Nestle, Nuun’s latest innovation offers a glimpse of the company’s new product strategy as it diverges from its flagship tablet line with the launch of Immunity3 stick packs. Nuun’s Director of Product and Innovation Vishal Patel said the brand aims to cater to a more targeted need-state with the new product launch as they also keep up with the nationwide demand for immune-boosting products in the wake of the pandemic.

Survey: Food Industry Makes Progress on Diversity with Room to Improve

After last year’s reckoning on racial injustice across America prompted a look into widespread inequity within the food and beverage industry, companies appear to be making progress on their diversity, equality and inclusion (DEI) goals, according to a new study by Deloitte Insights and FMI - The Food Industry Association last month.

Taste Radio: The Keys To Influencer Marketing Helped Unlock This New ‘Society’

Ben Soffer, the Instagram celebrity behind @boywithnojob, discussed the development of his upstart wine-based cocktail brand Spritz Society, how his expertise in influencer marketing helped shape the brand’s vision and business strategy, why authenticity is a common theme in everything he does and how he got up to speed as a first-time beverage entrepreneur.

Taste Radio: How Do You Make It ‘Pop’ On TikTok? And, Why A Flamin’ Hot Drink Has Us Divided.

In this episode, the hosts discussed recent headlines on BevNET and NOSH, including how prebiotic soda brand Poppi leveraged its presence on TikTok in support of a recent $13.5 million round of capital, why MTN DEW’s limited-edition Flamin’ Hot variety works (whether we like it or not) and the potential pitfalls of brand positioned as a better-for-you Hot Pocket.

New Hope Answers Expo East Questions on Safety, Attendance Levels

As questions over safety and buyer attendance continue to linger less than a month before the event begins, media platform and event producer New Hope hosted a virtual Q&A session today to address concerns regarding its upcoming Natural Products Expo East trade show.