PepsiCo Debuts Caffeinated Bubly ‘Bounce’ Line
PepsiCo is officially expanding its interests in the flavored sparkling water market with the release of Bubly Bounce, a caffeine-infused line extension launching nationwide today.
Expo West Moves to Virtual Format
Trying to continue safely supporting the natural products community, media and events company New Hope announced on Thursday the cancellation of the in-person aspect of its annual Natural Products Expo West conference, moving the event to a virtual format
L.A. Libations and Shaun Neff Launch ‘Mini Meal’ Replacement Brand orro.
Aiming to provide consumers with a vegan, sustainable meal replacement drink, serial entrepreneur Shaun Neff has partnered with beverage incubator L.A. Libations to launch orro., a new line of “mini meal” protein beverages.
Coke: Sequential Improvement in Q4 2020 Earnings
In announcing its Q4 and full-year 2020 earnings yesterday, The Coca-Cola Company voiced optimism that its business remains healthy and poised for growth despite sales declines and a lingering unresolved tax issue with the Internal Revenue Service.
Sunwink Expands Outside of RTD With Superfood Powder Mixes
Botanical tonic brand Sunwink is expanding its plant-based platform outside of ready-to-drink beverages with the launch of Superfood Powder Mixes.
Distribution Roundup: Bimble Launches with FreshDirect; Calypso Lemonade Adds Big Geyser
New York-based CBD beverage maker Bimble has launched on grocery delivery ecommerce platform FreshDirect, making it among the first hemp-infused drinks sold on through the website; Calypso announced this week that it has entered a distribution agreement with New York DSD house Big Geyser. The move will give the Milwaukee-based lemonade brand access to over 26,000 retail doors in the New York metro area.
Spirits Gallery: Whisky Stars Amidst New Year Releases
In this gallery, we highlight some of the most notable and eye-catching new releases from January and February, including a Portuguese cask-finished Scotch from Dewar's, a special charity themed expression from New Riff, and three new ultra-premium offerings from Benriach.
Powerful Nutrition and MMG Consumer Brands Combine to Form Powerful Brands
High-protein snack maker Powerful Nutrition announced last week it has combined with consumer products investing platform MMG Consumer Brands to form Powerful Brands, a CPG holding company focused on launching and acquiring health and wellness companies.
Beam Raises $5M Series A, Launches First Non-CBD Line
Direct-to-consumer wellness brand beam has raised $6 million in a Series A financing round, the company announced today, bringing its total funding to $12 million to date. The round was led by C2 Ventures, which previously invested in beam’s 2019 seed round, and also included investment from Obvious Ventures.
Amid Competition, Online Marketplace Hubba Shuts Down
Pioneering e-marketplace Hubba announced last week it would cease operations, cutting brands off from a popular way to introduce and supply their products to small, independent retailers.
Pepsi Launches Kids Water Drink Frutly
The three-SKU line, available in Strawberry Kiwi, Fruit Punch and Apple Grape flavors, is aimed at “providing teens with flavorful hydration” and vitamins, according to the company.
As Rivals Reset, Harmless Harvest Aims to Deepen Presence in Premium Coconut Beverages
With the two leaders having firmly established themselves as shelf-stable, mass-market products, Harmless has been steadily expanding its presence on the premium refrigerated side of the category, which continued last month with the launch of a new coconut smoothie drink.
Road to Recovery: Startups Seek to Reshape ‘Hangover’ Drink Category
In the forever war against fatigue, dehydration and the general malaise of hangovers, the rules of engagement are starting to change. We caught up with four young brands that are refining their approach to the hangover recovery space with different approaches and growth strategies.
Good Eggs Closes $100M, Plans for Expansion
On Wednesday, ecommerce platform Good Eggs announced the close of a $100 million round of capital, an infusion that will help the company expand into a new geographic region, build out assortment and bring on more support for the growing business.