Lucky Energy Nets $14.2 Million in Fresh Funding

Clean ingredient energy drink maker Lucky Energy has secured a new tranche of growth capital as it looks to double down in key markets while broadening its team.

Reed’s Posts Mixed Q4 Results Amidst Inventory Challenges

Despite announcing a double-digit decline in Q4 net sales on Wednesday, soda maker Reed’s expressed confidence that its de-levered balanced sheet and enhanced financial flexibility will help it return to growth in 2025.

Daily Briefing (Insiders Only): The Other Better-For-You Drink Category

Innovation around low-sugar, plant-based liquid is seeping into an OG better-for-you drink category, and no, we aren’t talking about “Modern Soda” or energy drinks. Today, senior reporter Lukas Southard has all eyes on the smoothies and juices sector.

Checking In: Squier’s Seeks to Marry Craft, Convenience with New RTDs

That’s still an ambition over the long term, said Squier in an interview last month, with the forthcoming launch of a new four-SKU line of hemp THC-infused seltzers reflecting how the brand is responding and adapting to practical consumer demands — while trying to adhere to its craft-forward approach.

HiBall Energy Returns to Retail with Whole Foods Launch

Operating under the company’s Tilray Wellness better-for-you food and beverage division, the launch comes after Tilray bought HiBall from Anheuser-Busch InBev in an $85 million cash deal that also included eight craft beer brands.

Taste Radio: What Fueled Poppi’s $1.65B Payday? Plus, Musings From Miami.

Poppi just popped – big time. But was PepsiCo’s $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down. Plus, we revisit standout interviews from our Miami meetup.

Data: Pricing Produces Sales Pick-Up

Non-alcoholic beverage sales were up 4.8% in the four-week period ended March 8, during which volume grew 2% and pricing gained 2.8%, according to an analysis of NielsenIQ data by Goldman Sachs.