Icelandic Glacial Launches First TV Spot
Having secured widespread retail distribution for its premium imported water, Icelandic Glacial is planning to “turbo charge” the brand with its first-ever TV spot airing in select markets starting in August.
Gallery: July’s New Products
As we enter the heat of August, brands are offering consumers new innovations in coffee, CBD, hydration and plant-based beverages. Companies such as Big Easy Bucha, Four Sigmatic, Toutalou and Dose introduced shot lines while brand such as Electrolit, Waterloo and Goldthread unveiled new flavor launches. Check out the gallery for July's notable releases.
Taste Radio Insider Ep. 94: Why The Right Way Is ‘Exactly The Opposite Of The Easy Way’
Simon Sacal, founder and CEO of innovative food platform Solely, spoke about his background as a food entrepreneur beginning as a teenager and how his career culminated in the development of the brand. He also explained why the company’s strategy and focus is “exactly the opposite of the easy way,” and why Solely doesn't launch a product unless it identifies “a huge advantage” over a competitor.
NACS 2020 Cancelled, Will Move to Virtual Event Series
On Thursday afternoon the National Association of Convenience Stores announced the cancellation of this year's edition of its annual trade show, which was to be held in Las Vegas in October.
KDP: Q2 Net Sales ‘Strong’ Despite COVID Headwinds
Despite challenges from the COVID-19 pandemic, Keurig Dr Pepper (KDP) reported strong growth in its business during Q2, with the company’s diversified, omnichannel strategy helping offset significant losses in impacted channels, according to an earnings report this morning.
‘Body’ Building: KDP, Jake Steinfeld Team Up On Nutrition Platform
Keurig Dr Pepper (KDP) and Body by Jake -- the brand platform run by fitness guru Jake Steinfeld -- have teamed with L.A. Libations to launch Don’t Quit!, a line of better-for-you meal replacement drinks that will compete in the adult nutrition aisle.
Coca-Cola to Launch Topo Chico Hard Seltzer in 2021
Coca-Cola is planning to use the Topo Chico brand as a platform to extend into the booming hard seltzer category, the company announced today. In a statement published on its website, Coca-Cola stated that it is “committed to exploring new products in dynamic beverage categories, including hard seltzer.”
Review: Aura Bora
Aura Bora is a new line of zero-calorie sparkling waters that are flavored with extracts from herbs, fruits and flowers. The product line features five unique varieties, including Lemongrass Coconut, Peppermint Watermelon, Basil Berry,Cactus Rose, and Lavender Cucumber (which we did not sample).
SprintToSuccess S1E4: Packaging Design
In this week's episode, you’ll see how we evolve our exploratory designs into the moment of truth - packaging, or as we like to think of it, the brand-in-hand. This is the moment where all the parts and pieces, from strategy to communication to competing at shelf, come together into an easy and understandable form for the consumer.
Polar Seals Nationwide Seltzer Distribution Pact With KDP
Massachusetts-based Polar Beverages has secured a long-term manufacturing and distribution agreement with Keurig Dr Pepper (KDP) for its 35-SKU line of seltzer products, the companies announced today.
Brand Leaders Discuss Race and Business in Online Talk Series
As many in the food and beverage community this summer have embraced the Black Lives Matter movement and the drive to recognize Black-owned brands, a group of entrepreneurs and brand leaders is seeking to keep the conversation going online.
Brand Profile: Wild Barn Coffee Appeals to “New Generation” With Superfood Cold Brew
With the goal of becoming the “beverage of the outdoor industry,” Wild Barn Coffee co-founders Jenny Verrochi and Alyssa Evans are offering consumers a functional twist on their typical on-the-go caffeine fix with superfood-infused nitro cold brew.
Elevator Talk Livestream Round 19: Spicegrove, On The Rocks Cocktails, RX Water
The nineteenth round of Elevator Talk Livestream features leaders from Spicegrove, On The Rocks Cocktails, RX Water, Wild Willett Food and reBLEND. This week's special co-host is Vanessa Walker, the founder of Millennial Brands.
Iris Nova Partners With U.K. Seltzer Something & Nothing For U.S. Launch
Iris Nova is deepening its presence in the sparkling water category, announcing yesterday a distribution partnership to bring U.K.-based brand Something & Nothing to the U.S.