Mood Revamps Branding As Boochcraft Restructures Biz
Fermented tea Mood has refreshed its branding amid a broader restructuring at its umbrella company, Boochcraft.
Editors Talk Trends and Takeaways From Expo West
Reporting live at Natural Products Expo West in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET managing editor Marty Caballero highlight key themes and insights, from the development of the coconut water category to the proliferation of beef tallow and more.
Ten Months After Rebrand, Yerba Madre Eyes National Expansion
About 10 months ago, North American yerba mate pioneer Guayakí unveiled a major name change after 30 years in business, rebranding its entire portfolio to become Yerba Madre. Today, the company’s leaders say they couldn’t be happier with the results.
The Functional Ingredients Posting Triple-Digit Growth in Adult Non-Alc
Non-alcoholic (NA) wine, beer and spirits still account for less than 1% of total alcohol category sales – leaving a runway for brands that innovate with popular functional ingredients, according to a new report from market research firm NIQ.
George Clooney & Partners Take Aim at NA Beer With Crazy Mountain
Crazy Mountain will leverage the founders’ fame and platforms to tell the brand story, while pushing it on social media and sampling in the trade. "We love beer, we just don't always want the effects that come with it," said George Clooney.
Pro Athletes Debut Creatine-Infused, NSF Certified Protein Bars and Shakes
Once confined to sports nutrition powders and gummies, creatine is pushing its way into the mainstream in new formats as a growing number of health-conscious consumers recognize the functional ingredient's benefits to everyday health.
Taste Radio: Why Thrive Market Sees AI-Powered, Personalized Health As The Future
Thrive Market co-founder & CEO Nick Green believes the future of healthy living will be shaped less by trend-chasing and more by trust, technology, and simplicity. In this episode, he explains how the pioneering online grocer evaluates brands, why taste still matters most, and why he increasingly sees the company as an AI-driven platform helping consumers navigate health with greater clarity.
Dunkin’ Goes Bigger, Launches 15 Oz. Iced Espresso
Pitched as "for life on the double," Dunkin' Double features the equivalent of two shots of espresso per 15 oz can, or around 140 mg caffeine.
Volume Rebound Provides Strong Growth for Non-Alc Beverages
Stronger volume gave non-alcoholic beverage sales a hefty boost in the two-week period ending February 21, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Capital, Retail Strategy, Pitching, Scale: First Talks Revealed for BevNET Live New York 2026
We’re pulling back the curtain on the first four talks we’ve got planned for BevNET Live New York City 2026, taking place June 10–11 at the Metropolitan Pavilion.
Poppi and Bubble Launch Co-branded Soda-inspired Lip Serums
As the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk Back Lip Serums exclusively available at Walmart.
PATH Water Enters Sports Drink Set
Refillable bottled water brand PATH Water is moving into sports hydration with four flavors of electrolyte-infused, flavored drinks.
Luckin Coffee Closing on Blue Bottle Acquisition
Chinese coffee giant Luckin Coffee is nearing a deal to acquire Nestlé's Blue Bottle Coffee, according to media reports.
Elmhurst Launches Clean Protein Drinks As Sprouts Exclusive
Having established its prowess in plant-based dairy over nearly a decade in business, nut milk beverage maker Elmhurst is making its case for protein with a new line of shelf-stable "Clean Protein" drinks.