WTRMLN WTR Announces Sale to Caribé Juice
The Denver, Colo.-based brand of cold pressed watermelon juice blends has been acquired by Caribé Juice, the company announced today. Terms of the deal were not disclosed.
Taste Radio Insider Ep. 98: He ‘Won’ On LinkedIn. And It’s Paying Dividends.
Mark Samuel, founder & CEO of protein-centric snack company IWON Organics, spoke what he defines as the brand’s “why,” the most effective ways to engage with his audience of 20,000-plus followers on LinkedIn, how he incorporates both confidence and vulnerability in his content and why patience is a virtue, especially after hearing the word “no.”
Tractor Expands Nationwide Footprint with “Cool Kids” of Food Service
As the fast casual dining industry has seen an influx of new chains with focuses on rising food trends, Tractor Beverage Co. is hoping to rise with the tide by introducing better-for-you alternatives to the traditional soda fountain. In 2018, the brand launched at restaurant trade shows with a broad, multi-category portfolio of organic, non-GMO beverage products.
Review: Spark by The Hemp Division
Spark is a line of sparkling CBD beverages from The Hemp Division, a division of premium tea company Harney & Sons. The product is available in two flavors, Orange Mango and Tangy Lime, both of which have 20 mg of CBD per 12 ounce can.
Gerber Finance Launches Natural Products Division
Citing ongoing growth in the natural CPG market, asset-based lending company Gerber Finance this week announced it would launch a dedicated natural food and beverage products division.
Survey: Labor Day Fuels Optimism Up Amongst C-Store Retailers
Out of a survey group representing 30,000 U.S. convenience retail locations, or roughly 20% of the channel, 65% of respondents indicated that they had a more positive outlook on the total beverage category as compared to the previous one to two months.
Bolt24 Calls Out BodyArmor in New Ad Campaign
In the competition for sports drink market share, Gatorade’s Bolt24 is pumping up its offense. The functional hydration sub-line will roll out a new ad campaign this month taking aim at rising competitor BodyArmor, calling out the Coke-backed brand by name.
Bulletproof Raises $13M to Fuel Product Innovation, Omnichannel Growth
Nutrition platform brand Bulletproof 360 today announced a $13 million capital raise to fund the brand’s omnichannel expansion and the development of products in new and existing categories. The raise was led by Beliv, the Latin America-based business unit of multinational beverage corporation the CBC Group, and Rocana Ventures along with existing investors CAVU Venture Partners and Trinity Ventures.
Lavva Extends Pili Nut Platform With Plant Milks, Creamer Launch at Whole Foods
This month, the New York-based company is expanding its portfolio of pili nut-based products with the Whole Foods exclusive launch of plant milks in Unsweetened and Chocolate varieties, as well as an unsweetened plant creamer, both in 28 oz. multi-serve bottles.
Taste Radio Ep. 226: What You Need To Turn A Good Idea Into A Multi-Million Dollar Brand
Veteran beverage entrepreneur CJ Rapp, the founder of Karma Water and cult cola brand Jolt, spoke about why he defines himself as a “marketer,” the key lesson learned from launching several ahead-of-their-time beverages and what he believes to be the guiding path for any entrepreneur.
Capstar Partners, CAVU’s Christopher Launch SPAC
As special purpose acquisition companies (SPACs) targeting the CPG sector have experienced a sudden surge in interest this year, Clayton Christopher is the latest food and beverage industry veteran to join the party, joining with Capstar Partners as a co-sponsor and board advisor in Capstar Special Purpose Acquisition Company
Office Hours: How Six Entrepreneurs Faced the Summer of COVID-19
A panel of six food and beverage entrepreneurs from across the country joined up with BevNET Editor in Chief Jeff Klineman to discuss the challenges that the summer of 2020 -- and the ongoing struggle with a global pandemic -- brought them. Speakers addressed ways they are overcoming challenges around production, financing, sales and marketing, offering support and advice to each other.
PepsiCo Announces Launch of Relaxation Beverage Driftwell
Leaning into both ecommerce and functional beverage trends, PepsiCo today announced plans to launch a relaxation beverage brand called Driftwell this winter.
Taste Radio Insider Ep. 97: How This Brand Doubled Sales… While Giving Away 50% Of Its Profits
Dave Colina, founder & CEO of natural sports recovery brand O2, spoke about how the company’s decisions over the past five years prepared it to meet the challenges and opportunities of the last five months, how the brand achieved record sales numbers while donating 50% of profits to independent gym owners affected by COVID-19 and why he believes that entrepreneurship is as much about personal growth as building a successful brand.