BevNET Live Winter 2019: Health-Ade, SPINS on Selling Innovation With Data
In a video recorded at BevNET Live Winter 2019 in Santa Monica, California, Dew and Perteet Spencer, VP of CPG & enterprise sales at market research group SPINS, examined Health-Ade as a case study for effectively integrating data to scale in a fast-growing category, offering insight into how the kombucha brand was incubated in the natural channel and how analytics have helped it target the specific needs of health and wellness consumers.