Brooklyn-based mixer brand Q Mixers today announced it has secured a $40 million investment from Eurazeo Brands, the CPG-focused arm of French investment company Eurazeo.

For Jack McNamara, the founder and CEO of DrinkTru, the coming weeks and months will test if his plan to disrupt the space bears fruit. The company is entering a critical growth stage by expanding its product lineup into on-trend functional categories and securing new financing and advisors.

Having watched Los Angeles-area retailer interest in CBD and hemp-derived products rise over recent years, LA Distributing Company (LAD) is one the independent DSD wholesalers across the country seeking to establish their bonafides working within the category, even as the legal framework around such products remains in flux.

Perennial is seeking to tap into the sizable over-50 consumer base with a product designed to promote healthy aging. The brand, which launched online this week, was created by Brent Taylor, co-founder of plant-based protein brand Beyond Meat, and food scientist and Willow Cup co-founder Sarah Bonham.

Dr. Bronner’s CEO David Bronner joined us for a wide-ranging interview in which he spoke about his roots with the natural soap company and how his advocacy for hemp contributed to the evolution of the brand. He also explained why he supports the use of psychedelics within the context of the company’s philanthropic strategy, discussed what makes Dr. Bronner’s concept of corporate responsibility different from its peers and how it is preserving its legacy.

Functional beverage brand LifeAID announced today it has raised $7.7 million to support expanded nationwide distribution as the company seeks to grow in mass, grocery and convenience accounts across the country.