Taste Radio Ep. 158: Why Ignorance Is Underrated According To This Successful Entrepreneur
A serial beverage entrepreneur, Joe Heron’s third act is perhaps his most ambitious. Having founded and successfully sold two brands -- functional drink Nutrisoda and Crispin, a line of premium hard ciders -- Heron is now at the helm of Copper & Kings, a brandy-centric distillery. In our interview, Heron explained why “the number one characteristic of an entrepreneur is stupidity,” and why the company “behaves like an incumbent, not a challenger.”