Taste Radio Insider Ep. 21: This is Why Nestlé Invested a Half-Billion in Blue Bottle Coffee
After spending $500 million to acquire a majority stake in Blue Bottle Coffee, it might be surprising to hear that Nestlé is content to let the premium roaster and retailer “just be.” Blue Bottle CEO Bryan Meehan spoke about the company’s relationship with Nestlé, its purposeful innovation strategy and efforts to enhance consumers’ experience with coffee. Also in this episode: an interview with former N’Sync star Lance Bass, who recently launched a cocktail mixer brand.