CPG Week: Beyond Enters The Phytosphere And Whey’s Capacity Woes
This week, the podcast covers Beyond’s expansion into new protein formats, a whey supply shortage, Battle Bars’ rebrand, and a legal dispute between Big Food and Big Sugar.
This week, the podcast covers Beyond’s expansion into new protein formats, a whey supply shortage, Battle Bars’ rebrand, and a legal dispute between Big Food and Big Sugar.
The combination of zero calories, zero sugar, and 15 milligrams of Zembrin gives it a differentiated position between conventional diet soda and functional relaxation beverages.
Once Upon a Coconut is making a bigger play for the mainstream grocery shopper, securing nationwide placement across the Albertsons Companies network as it continues expanding its retail footprint.
For nearly 20 years, BevNET Live has served as the strategic checkpoint for the beverage industry, bringing together the people building brands, buying products, investing capital, expanding distribution, and shaping what comes next. This December 6-8 in Los Angeles, founders, operators, retailers, distributors, investors, and industry partners will come together again. More than 50% of attendees are top decision-makers, creating opportunities to compare strategies, challenge assumptions, and build relationships across the industry.
Wet Hydration is launching a Prebiotic Water line in three flavors after increasing its footprint in 2025 from 2,500 doors to 14,000.
Tomonotomo debuted as an agave spirit alternative made from semi-traditional methods just two years ago, but much has shifted in the adult non-alc (ANA) category since then.
Glass-bottled shot maker Sol-ti raised $30.3 million in equity investment earlier this year as it positions for expansion in retail and foodservice.
The Hain Celestial Group is exiting the global market as the New Jersey-based conglomerate announced today it is selling its international business to private equity firm Aurelius for approximately $323 million.
Katie’s, a chef-driven Italian CPG brand, has gone from $2 million in revenue to over $24 million in just three years and founder Katie Lee is still running the business like a restaurateur. She shares how she built a national brand with chainwide distribution at Target and Sprouts while staying fiercely committed to the food, culinary standards and restaurant experience that set Katie’s apart.
Diageo, the first major spirits company to scale non-alc spirits alternatives, is building a mid-strength range in the UK.
PopSips is one of a handful of products that attempts to answer the question: What if we took the trend of prebiotic “better-for-you” sodas, and brought it into alcohol?
How does a high-performance energy drink brand built for hardcore special military operatives make the jump to the mainstream? A lot less seriously than you might think.
GURU Energy is searching for a new permanent CEO while Swiss supplement brand KA-EX just appointed a North America-focused chief executive.
This week, we dig into Barilla Group’s acquisition of Goodles and how the mac and cheese brand’s success reflects growing demand for better-for-you versions of familiar, legacy products. We also look at David Protein maker Medici Brands’ $2.2B valuation following its Series B raise, the launch of its better-for-you candy brand HallPass and how the company is rethinking two of the most familiar formats in CPG.