How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.
Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.
Zupa Noma's latest release, labeled simply as a “Veggie Shot,” leaves the soup category behind and seeks to position the product as a quick hit of veggies that have been formulated with functionality in mind.
The rebranded Virgil’s, which is currently rolling out nationwide, features a “cleaner, more youthful, more energetic” label which highlights its “All Natural” claim and emphasizes the product’s craft quality, according to Reed’s CEO Val Stalowir.
The rise and fall of dairy processor AtlantaFresh reveals a glimpse into the changing nature of the Whole Foods' relationship with its suppliers on a local level -- and how Amazon’s $13.4 billion acquisition of the natural retail chain last summer may ultimately shape those partnerships in the future.
The energy drink brand today announced the limited U.S. launch of Organics by Red Bull, a four-SKU line of premium organic sodas made with natural ingredients.
Twenty-five years after the National Milk Processor Education Program (MilkPEP) launched the iconic “Got Milk?” advertising campaign, the dairy industry is finding that more than ever that the answer is “no.”
At Natural Products Expo West 2018, Spindrift founder/CEO Bill Creelman talked about how the brand's new Arnold Palmer-style “Half & Half" flavor aims to help the company emphasize its points of differentiation in a crowded sparkling water category.
In the past month, the three co-founders of retailer Thrive Market have announced two platforms to improve the food system and the planet. After launching Thrive Market Ventures (TMV), an investment vehicle for better-for-you brands, earlier this month, the trio announced last week the creation of a philanthropic community called Alliance for Good (AFG).
Speaking with BevNET at Natural Products Expo West 2018 last week, KonaRed CEO Kyle Redfield explained that, by integrating antioxidant-rich coffee fruit juice into its expanding family of RTD cold brew coffees, the company is seeking to create a health halo around the ingredient similar to pomegranate and açaí.
New Barn, Inc., maker of a line of almond milks and almond-based ice cream alternatives, has raised $3.75 million in a Series A round led by New Food SPV, an investment company created to serve as a funding arm for the company.
As it begins rolling out its ready-to-drink line this Spring, starting in Southern California, South African brand BOS is seeking to build a broad U.S. consumer audience for iced rooibos tea.
HyVIDA is a line of sparkling, hydrogen-infused waters that are currently available in three varieties: Pure, Raspberry, and Lemon Lime. All three of the flavors are unsweetened, contain zero calories, and are packaged in a 250ml can.
Now producing lines of elixirs, farmer’s cheese, and skyr, the company has become a gut health minded maker of probiotic foods and drinks. At Natural Products Expo West 2018 the company also revealed its first entry into the dairy alternative category with Plantiful, a line of plant-based probiotic beverages.
