Distribution Roundup: Rise Heads West
Rise Brewing Co. launches in the Pacific Northwest and announces a new taproom; FitWhey enters Arizona Sprouts stores; Xing Tea finds placements in 3,000 CVS stores
‘High Pressure Certified’ Consumer Seal To Debut This Month
This month, the Cold Pressure Council (CPC), an industry group focused on supporting and promoting the HPP industry, is launching a seal for use on HPP food and beverage packaging that certifies the item has been properly processed and independently verified for safety.
Diet Coke Announces Brand Revamp
The Coca-Cola Company today announced a relaunch of the Diet Coke line that includes new packaging and new flavors, while retaining the same fan-favorite formula.
Press Clips: Scientists Refute Raw Water; Organic Milk Sales Decline
In this Press Clips roundup, the New York Times reports on the growing trend of unfiltered, or “raw”, spring water, while the Wall Street Journal tracks falling sales in organic dairy.
Review: Rivvibe Moringa Sports Tea
Rivvibe is a beverage that is billed as “a drink that includes all the electrolytes and antioxidants of a sports drink and is brewed like a tea.” It’s currently available in a single flavor,packaged in a 16 oz.clear plastic bottle that’s most commonly used for juice.
Reed’s Inc. Puts Los Angeles Facility Up for Sale
On Monday, Reed's Inc. announced it has retained Gordon Brothers, a Boston-based advisory, restructuring and investment firm, to manage the sale of its Los Angeles manufacturing facility, which was brought online in 2001.
Taste Radio Ep. 91: Coolhaus CEO: Branding Is a “Point of View And a Culture”; A Secret Success, From the Military to Mainstream Retail
Cool brand, hot concept: Coolhaus co-founder Natasha Case on branding as a “point of view and a culture”; A cold brewed journey from the military to mainstream retail with Secret Squirrel founder Trevor Smith; Craft beer with a Brazilian vibe made in Southern California. What’s not to love?
Tiesta Tea Launches Cold Brew Line as Target Exclusive
The five-SKU line, available nationwide exclusively at Target stores, adapts the brand’s existing loose leaf offerings into RTD, with an emphasis on functional benefits.
Review: VitaMind Blends Coconut Oil and Water
Featuring both coconut oil and coconut water as its core ingredients, VitaMind is a line of shelf-stable beverages that positions itself as being “all natural brain energy.”
Riff Cold Brewed Brings Craft Sensibility to Coffee
The founding team includes Crux Fermentation Project's Paul Evers, his son Bobby, former Stumptown cold brew product developer Nate Armbrust, former LinkedIn director Steve Barham, marketing consultant Kevin Smyth.
Shirazi Distribution Looks Locally to Build Beverage Business
In emphasizing strong customer service and close relationships with local brands, Boston-based Shirazi Distributing has grown from a small one-truck operation to an established supplier to restaurants, coffee shops and independent stores.
Review: Zest Tea Delivers “High Octane Tea”
Zest Tea is a line of sparkling “high octane teas” that are positioned as having high caffeine content (150mg from green tea extract) and being relatively low in calories (25-35 per can).
People Moves: Joey Cannata Leaves Rockstar
In this People Moves roundup: Longtime Rockstar Energy executive vice president of sales and distribution Joey Cannata departs the brand and Cie Nicholson joins the advisory board at Lavit, plus new hires at Clearly Canadian and Zola.
Iconic Protein Launches Two New Flavors
Protein drink brand Iconic Protein on Monday announced the launch of two new flavors, a move designed to meet consumer demand for additional functional benefits, according to the company.