At next month’s Natural Products Expo East trade show in Baltimore, the New York-based brand will debut an organic line extension of “electrolyte infusions” targeting an older demographic and tilting toward more female consumers, the founder says.
Chameleon's latest offering, Texas Pecan Coffee, feels like something that’s both a culmination of those efforts as well as a nod to its roots.
Last week natural products distributor United Natural Foods Inc. announced the acquisition of Gourmet Guru, a natural and organic food and beverage distributor and merchandiser serving the Northeast.
While going organic may help Invo stay current and competitive, the market has changed quite a bit. There are more brands competing in the ultra premium coconut water space. And, perhaps more importantly, this segment of the category has eliminated “raw” as an attribute, and there are now a variety of approaches to achieving the level of flavor required to play in this space.
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Steaz CEO Linda Barron said the transaction “will provide the company with resources and strategic synergies to further accelerate the growth of the brand.”
Eliminating the roasting process, which is basically what gives coffee its signature flavor, results in something very different: Instead of a dark, bold, and sometimes acidic flavor, Sunup’s Green Coffee is light and slightly fruity.
A longtime veteran of the food and beverage industry, Sarah Bird takes the reins from Bhakti founder Brook Eddy, who now serves as chairwoman of the company’s board of directors. Eddy remains “involved in the vision, innovation and culture” of Bhakti, according to the company.
Co-founder and CEO Karim Mashouf, who launched the brand in 2008, called the new distribution “a significant step forward for our brand to reach a larger number of customers.”
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As far as yerba mate drinks go, Guayaki is certainly the bar -- and it’s even the brand that, according to the company’s web site, got the founder hooked on mate. So how does Erva stack up? The liquid is really enjoyable -- to the point where we wanted to quickly gulp down the entire bottle.
Califia Farms Nitro Cold Brew is a dairy-free offering that is, at least as far as we know, the first nitro cold brew offering to incorporate almond milk (and macadamia milk).
Amid a surge in new cold brew coffee products, suppliers are doubling down on efforts to differentiate from the pack and appeal themselves to new consumers. In this edition of the BevNET podcast, we discuss how brands are innovating in terms of packaging, formulation and flavor variety and examine the impact of nitro cold brew products.
Announced Friday via press release, Tom Malengo, chief business officer at The Litchfield Fund, discussed the investment in a call with BevNET, saying he was impressed by Genius’ recent brand revamp and gains in distribution and founder Alex Bayer’s vision for the company.
