Nawgan to Rebrand as INVIA
Whereas Nawgan was a supplement packaged as a ready-to-drink beverage, INVIA will transition the formula into a powdered stick format, a move Dr. Paul said will extend its use occasions.
The Naked Truth: Juice Served Here Is In At Coffee Bean & Tea Leaf
Los Angeles-based cold-pressed juice company Juice Served Here (JSH) has inked a deal with The Coffee Bean & Tea Leaf (CBTL) to add a new line of juices and lemonades in all of its corporate-owned cafes. The new JSH products will debut on Sept. 1 and replace Naked Juice beverages that are currently sold at CBTL stores.
BevNET Podcast Ep. 21: Trendspotting — Where’s the White Space?
Amid a saturated market for RTD cold brew coffee, we decided to take a look at a few beverage categories that we see as ripe for disruptive and timely innovation. Listen to our take, which includes examples of a few companies quietly taking advantage of white space in traditional categories, in the latest edition of the BevNET podcast.
A Check-In with RAU Chocolate
Rau co-founders Daren Myers and Brian Watrous stopped by BevNET’s West Coast office in San Diego this week to share the latest from the growing San Diego-based brand.
Review: Coco Libre Sparkling Organic Coconut Water
Coco Libre’s Sparkling Organic Coconut Water is an effort to innovate in what has otherwise been a somewhat stagnant coconut water category.
Press Clips: Sugary Drink Consumption Falls After Berkeley Enacts Soda Tax; Kobe Revealed as Juicero Investor
A recently published study examining the effects of Berkeley, Calif.’s first-in-the-nation tax on soda and other sugary drinks found that consumption of the beverages has fallen by over 21 percent in the city's low-income neighborhoods.
Barefoot Bucha Owner Settles Lawsuit With Gallo, Agrees to Change Brand Name
Conscious Cultures, the maker of Barefoot Bucha, a Virginia-based kombucha brand, has agreed to settle a trademark infringement lawsuit filed against the company by Barefoot Wine owner E. & J. Gallo.
Nielsen “All Channel” Data: Softening Sales Across Most Categories
Wells Fargo Securities highlighted slowing growth in the energy drink category in a new report detailing Nielsen xAOC (expanded all outlets combined) year-over-year sales data for the four-week period ending on August 13.
Review: Metabrew Combines Coffee and Dairy-Free MCT
What Metabrew has essentially done is take the concept of Bulletproof coffee (coffee and MCT-rich grass fed butter, in the case of Bulletproof) and turn it into a dairy-free offering with added cacao and stevia.
Honeydrop Goes Chainwide at Sprouts
Honeydrop, which produces a line of HPP cold-pressed lemonades sweetened with honey, today announced new chainwide distribution at natural retailer Sprouts Farmers Market. The beverages are now available at all 250 Sprouts locations across 13 Southern U.S. states stretching from California to Georgia.
Review: Greater Than Continues Its Evolution
Greater Than, a coconut water-based sports drink, has been through several iterations since it was launched in 2010. The formulation, packaging and branding have all been changed, which is pretty much par for the course for any product that’s trying to carve out a niche that doesn’t already exist.
BevNET Podcast Ep. 20: Can Nostalgia Nudge The Needle? (Or, Could Crystal Pepsi Change Your Life?)
The return of Crystal Pepsi came with a few updated graphics, but it’s clear that PepsiCo is aiming for nostalgic appeal. In this podcast, we discuss what, if any, impact retro and throwback products and packaging might have for a brand. We also examine similar attempts of reviving dated imagery and discontinued products by companies seeking a sentimental response.
Review: Peet’s RTD Cold Brew Offers a Familiar Approach and Solid Execution
Peet’s, which is a premium coffee roaster and retailer that operates several hundred coffee shops and also has wholesale distribution, is joining the ranks of established coffee players that are now taking their flagship brands into the ready to drink cold-brew category.
People Moves: Executive Shifts at Mamma Chia
Beginning this week at Mamma Chia is Lance Dermeik, who has come aboard as the company's new vice president of operations. Dermeik joins Mamma Chia, a maker of chia-based beverages and snacks, after eight years at Hain Celestial as director of contract manufacturing where he oversaw operations on more than 40 contract manufacturers and 15 natural and organic brands.