While Zevia has been innovating in the CSD category, there’s another category that has been exploding: flavored sparkling water. That said, Zevia’s move into the space seems like a good extension given its credibility as a zero-calorie natural player and broad awareness of its brand.
Coca-Cola-backed incubator L.A. Libations has partnered with ARYA, a maker of enhanced beverages and snacks infused with curcumin, the bioactive component in turmeric, to help expand the brand’s retail footprint.
Speaking with BevNET, Juicero CEO Jeff Dunn said the decision was a partly the result of a successful Black Friday/Cyber Monday promotion; upon lowering the price to $399, the company doubled its user base in one day.
CVS is now stocking many better-for-you beverage brands in 450 of its stores as the next stage in its health-conscious rebranding that initially began in 2014.
Amazon Jungle is a line of acai berry based beverages that, on the surface, appears to follow the footsteps of other acai drinks.
Secret Squirrel cold brew enters 380 West Coast Target stores, Andrews Distributing parts ways with Red Bull and Moonshine Sweet Tea moves into Harris Teeter stores in the Southeast.
Following the departures of Nantucket Nectars co-founder Tom First and former Glaceau executive Jason Camillos last year, the firm’s fund, First Beverage Ventures, has brought on a pair of investment professionals and a seasoned industry operator to manage its investment portfolio.
Executives from Monster Beverage Corporation discussed a variety of topics on Thursday during the company’s annual investor call, including the performance of its new Mutant “super soda” drink and the status of its forthcoming coffee innovation, Cafe Monster.
Chuck Norris launches a bottled water company, PepsiCo CEO Indra Nooyi talks about protecting the environment while growing a major company, Thrillist looks at sparkling waters to challenge LaCroix, and The New York Times profiles Rohan Oza in the wake of the $1.7 billion Bai sale.
In this edition of the podcast, Burgmaier, who’s worked with several fast-growing and high-profile food and beverage brands, including Essentia, Spindrift and KeVita, discussed the current climate for CPG financing, competition for investment dollars and what he views as the key attributes for successful brands.
Paladino joins the company following a two-year stint as CEO of WTRMLN WTR, where he oversaw record triple-digit growth for the cold-pressed juice brand.
The last time we took a look at Soylent, we remarked at how far the brand has come since its original, powdered effort. So, when we saw that there were two new flavors launching, we were pretty interested in seeing whether the company would continue to advance and evolve the brand.
Continuing to branch out from its signature elixir brand, Temple Turmeric expanded its lines of turmeric-based raw drinking vinegars and pure prana shots this month. The company debuted four new SKUs in New York last week, with plans to expand their distribution nationally by mid-spring.
Eighteen94 started discussions with Kuli Kuli last summer after seeing the brand present at an industry event.
