Review: Purity Organic Sparkling
Covers Products: Grapefruit, Lemon, Mandarin, Watermelon
Purity Organic, which is one of the longer running brands of organic beverages, has had product entries into a variety of categories, including juice, tea, and coconut water. One thing that the company has never had is a sparkling beverage, which, at the time of this review, is something that seems like a logical and somewhat timely idea.
At the core of this product is juice, which is something that’s a staple of all of their products. The four flavors, which include Grapefruit, Mandarin, Watermelon, and Lemon, all feature 15 percent juice (from concentrate) and are USDA Organic certified. Using real juice also adds calories and sugar content, with the the products ranging from 20-30 calories and 2-5g of sugar per can.
In terms of taste, they have about the same level of flavor as some of the sparkling water and seltzer products that are made exclusively with flavorings. However, the use of fruit juice makes for something that’s more accurate and full bodied in terms of the actual fruit flavor. This is especially noticeable in the Mandarin and Watermelon varieties where the natural sweetness of the fruit juice comes through. Really though, all four of these products are quite enjoyable.
On the outside, the product comes in a 12 oz. can that uses a similar motif to the rest of the Purity Organic lineup. It’s vibrant and attractive, although the copy that they’ve chosen makes the product appear to be a sparkling juice cocktail rather than a sparkling water (the phrase “sparkling water” isn’t even used on the package).
From our perspective, which is one where we’re see the flavored sparkling water continue to explode, this seems like something that could lead to confusion and missed opportunity, especially since the product’s closest competition, Spindrift, tackles this head on.
For Purity Organic, we think they’ve done a great job of putting some really enjoyable liquid inside these cans. Being USDA Organic is a definite plus, but the flavors ultimately are quite enjoyable and speak for themselves. If the company can make it a bit more clear that this product is a water and not a juice, we think that there’s some pretty big potential out there.