Heavy Lifting: As Protein Brings Change, Muscle Milk Evolves
The rapid evolution of the category prompted one market leader, Muscle Milk, to reassess its marketing and branding strategies, even from a leadership position.
BevNET Podcast Ep. 9: Did You Really Create a New Category?
In this podcast, we discuss attempts to position a brand as so novel that it belongs in its own category.
Skoop Snags $1.1 Million For Plant-Based Nutrition Line
The funding will go towards expanding Skoop’s presence in retail, marketing and funding inventory.
BevNET Live: La Colombe Co-Founder Todd Carmichael on Leveraging Innovation
In a discussion at BevNET Live Summer 2016, Carmichael will speak about how La Colombe, a retailer and roaster often lauded by as one of the foremost innovators in the coffee business, plans to leverage its skill in brewing and blending to introduce the brand and a new line of packaged coffee beverages to a broad set of consumers.
Keurig Discontinues KOLD System
Company spokesperson Suzanne DuLong also revealed that the Keurig Green Mountain is laying off 130 employees, the majority of which worked on Kold manufacturing and support teams.
Review: Nothing But Real
Launched last month, Nothing But Real is a company that was founded with the mission of creating healthy snack products without artificial ingredients. Its first product is a beverage, Oat, Chocolate & Protein.
Rebel Kitchen Founder: “A Lot of Confusion About What’s Healthy and What’s Not”
Tamara Arbib, the founder of Rebel Kitchen, a U.K.-based brand of organic, coconut milk-based beverages, Arbib envisions her company as being a leader in plant-based nutrition as a way to “effect change in people’s health on a global scale.”
Caribou Coffee Launches Line of RTD Iced Coffees
The Minneapolis-based coffeehouse chain announced its move into the fast-growing RTD coffee category, launching with 14 oz. single-serve and 32 oz. multi-serve bottles.
Review: DRY Nails a Classic Summertime Flavor — And Creates a New One
This summer, DRY is launching two seasonal flavors, Malali Watermelon and Serrano Pepper.
BevNET Live’s “Livestream Lounge” Returns with Special VIP Guests and a New Format
This edition will feature a “primetime” session on Tuesday, June 14 from 12:15-1:15 p.m. ET, with stage seating for conference attendees to watch. The hour will include special guests Marcus Antebi, Juice Press Founder and CEO; and Theo Rossi, Actor (Sons of Anarchy, Cloverfield) and Founder and CEO of Ounce Water.
Press Clips: Former PepsiCo CEO Roger Enrico Passes Away
Enrico began his career at PepsiCo in 1971, initially working with snack brands Funyuns, Cheetos and Fritos, before becoming Pepsi-Cola USA CEO in 1983.
BevNET Live: Joining the Food Revolution with Shen Tong & Food Future
Through Food Future, Mr. Shen is investing in, advising and supporting socially progressive food and beverage companies in ways that can amplify a variety of facets of conscious branding. Presenting at BevNET Live, the highly successful entrepreneur and activist will outline the methods and purpose propelling him to form Food Future as an incubation vehicle.
Review: Madrinas Cold Brew Coffee
Madrinas Cold Brew is made by Madrinas Brands, whose Horchata and Cafe con Leche were the subject of a review back in 2011, is a line of ready-to-drink Fair Trade cold brew coffees. Currently available in two flavors, Cold Brew Black and Cold Brew + Milk, the products are packaged in 15 oz. cans.
BevNET Podcast Ep. 8: How to Win Friends… and the New Beverage Showdown
In this podcast, we look back at previous editions of BevNET's New Beverage Showdown and identify key attributes of successful presentations and commonalities among winners. We also discuss where some brands stumbled and things to avoid while under the spotlight.