The line will debut in July, with Sprouts as its launch partner, and then soon after move into other retailers. Over the course of roughly 90 days, Züpa (which will retail at $6.99) will be tested in about 1,000 stores up and down the West Coast.
Given the current onslaught of cold-brewed coffees, upstart players face a renewed need to innovate and differentiate. While some companies are doing this with flavor or packaging, Veritas is using a different method of producing the coffee itself.
Honest co-founder and current ‘TeaEO Emeritus’ Seth Goldman said Honest Sport came out of his participation in a triathalon and are “designed to refresh, refuel and rehydrate athletes after rigorous activity.”
After Day One of BevNET Live’s summer session took a look at the plight of the entrepreneur and an exploration of some of the keys to finding success in the beverage business as an upstart, Day Two began with a data-driven dive.
The news that beverage incubator L.A. Libations had spawned Aloe Gloe as an independent brand partially funded by Coke’s Venturing & Emerging Brands Group (VEB) means a new stage for both entities.
Sparkling Bitters, made with a blend of sparkling water and a dash of tonic bitters, is an unsweetened zero-calorie line of sparkling beverages. In terms of sparkling beverages, it’s a unique and interesting concept: the base of the drink is basically a lighter cousin of tonic water.
Hot on the heels of the semifinals of the 11th version of the New Beverage Showdown, day one of BevNET Live at New York City’s Metropolitan West took a hard look at the plight of the entrepreneur and some of the conditions that enable founders to achieve success in the beverage business.
Hain Celestial markets just a handful RTD beverage brands, but the natural foods conglomerate is eying a few more to add to its portfolio, according to a recent interview with founder and CEO Irwin Simon. Simon attended BevNET Live Summer 2016 and discussed Hain’s beverage acquisition strategy as part of the conference’s “Livestream Lounge.”
Sparkling Ice “Essence of Sparkling Water” is the first unsweetened line extension to the Sparkling Ice brand, and the company’s response to the growing number of sparkling flavored waters on the market today.
Company founder and CEO Chris Cooper said the new funds will be put towards “[accelerating] the brand’s Western U.S. expansion and [bolstering] our resources to support rapid growth.”
BevNET Summer 2016 brought together some of the best and brightest minds in beverage industry. We thought it best to take advantage of the opportunity and invite a couple of those bright minds -- Justin Prochnow and Fred Hart -- to join us on the podcast.
Monster Beverage Corp. earlier this week unveiled two new product launches: Mutant, an energy “super soda,” and Hydro, an energy-enhanced, non-carbonated hydration beverage.
High pressure processed organic ginger shot Monfefo punched well above its 1.7 oz. weight class to take home the title, along with $10,000 in cash and prizes.
A look at the energy category shows the products at its center, and the edges, where expeditious line extensions lie.
