Review: Review: Sparkling Ice "Essence of Water"
Covers Products: Essence of Peach, Essence of Tangerine, Essence of Lemon Lime , Essence of Water
Sparkling Ice “Essence of Sparkling Water” is the first unsweetened line extension to the Sparkling Ice brand. Available in four flavors, including Tangerine, Peach, Lemon Lime, and unflavored, these products are the company’s response to the growing number of sparkling flavored waters on the market today.
For this review, we sampled two flavors, Peach and Tangerine. Both are zero-calorie and use natural flavors that are quite accurate and enjoyable. Between the two of them, we preferred the Tangerine, but that’s only because it’s a flavor that works slightly better in an unsweetened formula. In the case of both flavors, they are crisp and clean -- and, thanks to its simple ingredient list, we honestly enjoy this unsweetened sub-line over the core Sparkling Ice products.
Packaging is the same tall and narrow 17 oz. plastic bottle that you’ll find being used on every Sparkling Ice product. Having clear liquid makes it stand out from their other products, which is certainly something that works in this line’s favor. It also makes the Sparkling Ice branding really stand out, with the color on the label really popping out off of the clear backdrop.
This seems like a product line that has large market potential for Talking Rain. Since it’s naturally flavored and contains no sweetener, this product line, unlike their other offerings, is technically a fit for the natural channel (although we’re unsure if they’ll go there or not).Overall, Essence of Sparkling Water is a well-timed and well-executed extension for Sparkling Ice.