WellWell is an entry into the cold-pressed and high pressure processed (HPP) beverage space that is attempting a less traditional approach to branding and marketing.

BluePrint, which was a pioneer of the cold-pressed juice category, has launched its first significant line extension since the brand’s inception. Like much of BluePrint’s high pressure processed competition, this is an offering that’s geared towards conventional channels rather than natural.

Hiblisscus Blends is a line of naturally flavored hibiscus-based beverages whose premise is the health benefits of the hibiscus flower: the bottle notes that hibiscus has “been used for centuries to promote a healthy lifestyle.”

We really like the idea of a USDA Organic line of high pressure processed ginger shots. But Ginger Shots seems more like a proof of concept than something that’s really ready to put its foot on the gas.