The company, which in June launched a brand revamp -- dropping the word "soda" from its labels -- secured new placement in Target, Costco and Aplus/Sunoco and Holiday convenience stores. Dry is also in the midst of a test with Starbucks, which is the carrying the brand's Cucumber and Vanilla Bean varieties in its San Diego cafes through December.
Last year, Honeydrop launched a new line of cold-pressed, high pressure processed juice blends made with raw honey. The company has since expanded its product offerings, which are made with Manuka honey or honey sourced from the Tri State area.
According to a Shire City Herbals press release issued Monday, Temple Turmeric’s ‘Pure Fire Cider’ will now go by the name of ‘Pure Fire Tonic’, and be referred to as such in all branding, marketing and advertising.
Hopwater is a unique line of carbonated beverages that are flavored with natural hop tincture. Sweetened with cane sugar, the line, marketed as a craft soda and mixer, comes in an original variety and three flavored products.
Haralambos has begun carrying AQUAhydrate throughout the Los Angeles, Ventura, Santa Barbara, San Luis Obispo and San Bernardino counties.
Kelli McCusker, the VP of Beverages for Campbell Soup Co., will outline the case for change for V8 and the company's approach to reframing the brand through innovation, leaning on its core equity, vegetables, to launch new product lines in a variety of beverage categories.
Zola’s Mango & Chia is an organic juice beverage that’s made with a blend of acai, mango, and chia (oil and ground seeds). From a flavor perspective, the product’s flavor is, first and foremost, that of an acai drink.
Also entering Whole Foods is Ginger Shots’ four-SKU line of HPP ginger-based shots, which come in lemon ginger, orange ginger, pineapple ginger and pomegranate ginger flavors. The brand, which launched in 2014, is now available at select locations in Whole Foods’ Southern Pacific region.
With the pumpkin flavor craze making its way into nearly every food and beverage category, it was only a matter of time until someone attempted to use it in a kombucha. That honor goes to Clearly Kombucha, which has done a pretty nice job with it.
From a comparative look at financial models for growing beverage companies to a special session seeking to address ongoing challenges to diversity at the upper reaches of the beverage industry, BevNET Live’s Breakout Sessions continue their tradition of offering depth and variety for beverage entrepreneurs to consider and enjoy.
With the launch of a new 20,000 sq. ft. production facility and foray into high pressure processing (HPP), Juice Served Here is aiming for continued expansion in the availability of its raw, cold-pressed juices, yet is focused on maintaining its identity of “Never Conventional.”
Four Point Zero Seltzer uses 4.0 volumes of CO2 in the formulation of its products, a level that the company claims is the optimal level of carbonation. In our tests, it’s certainly a nice happy medium of not being over- or under-carbonated.
The addition of Gronkowski to the Monster family arrives as the latest in a series of high profile endorsement deal signings for the company, which bet big on Triple Crown winner American Pharoah ahead of this year’s Belmont Stakes.
Forbes also took a deep dive into the unraveling of lawyer Howard W. Rubinstein’s case against Living Essentials, the maker of 5-hour Energy, and in the process of doing so, shined a light into the world of class action attorneys.
