To improve the connection between brands and bloggers, BevNET Live will welcome Max Goldberg, the founder of the organic food blog Living Maxwell, to lead a breakout session on the best way to engage and enlist bloggers as members of your media army.
Sap on Tap is a single-ingredient maple water beverage that is USDA Organic certified. The product, much like every other maple water that we’ve tasted to date, is very subtle and has a light maple flavor.
AriZona’s most intriguing new product was one that the company gave only scant attention at the 2014 NACS show. While the company displayed only a couple prop bottles of “Good Brew,” a lemon-flavored, cane sugar-sweetened tea, packaged in a clear 59 oz. carafe with a teal-colored cap and hipster/throwback label, the multi-serve beverage certainly stood out.
Have you launched or extended a beverage brand in the past year? Take advantage of a one-of-a-kind opportunity to showcase your products to nearly 600 beverage industry professionals -- including investors, distributors and retailers -- as part of the “Sampling Bar” at our upcoming BevNET Live Winter ’14 event.
If there’s any company that can credibly market a super-strength cranberry drink, it’s definitely Ocean Spray, which recently launched Pact, a low-calorie beverage that hangs its hat on the benefits of cranberry extract (specifically proanthocyanidins or PACS).
The question on our minds: unless AriZona co-founder Don Vultaggio has a really, really big safe somewhere, how does he pay John Ferolito?
Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
Following the launch of WTR MLN Water comes Tsamma, another watermelon juice product that recently came to market. Marketed as containing 95 percent watermelon juice that is cold-pressed, the beverage also contains white grape and pomegranate juices from concentrate, malic acid (used for tartness) and natural flavors. The juice, however, is not high pressure processed, something that might hamper placement amid a super-premium set that is increasingly embracing the technology.
Those folks associated with the beer and beverage industries have heard the rumor before: Anheuser-Busch InBev could merge with PepsiCo. The speculation resurfaced this week.
Amid an autumn season that is now fully upon us, Suja has launched a new "Holiday Edition" variety of drinks that falls under its Elements line. Coming in three playfully-named flavors -- Call Me Pumpkin, 'Tis The Nog and Wassail to You -- the drinks are nice homage to (and improvement upon) a few classic holiday beverages.
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
As convenience stores alter the contents of their shelves, a growing number of emerging beverage brands envision opportunity in this channel, which boasts more than 150,000 stores in the U.S. alone.
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
Duane Primozich, Executive Vice President at Boulder Brands, is also one of three managing partners of the Boulder Brands Investment Group (BIG). He will offer a discussion of Boulder Brands' venture capital strategy, particularly with regard to beverage, as well as his overall views on the state of the beverage market and the natural foods industry.
