When the Coca-Cola Co. was developing its #MakeItHappy social media campaign, content involving Adolf Hitler was most certainly not part of the planning process.

It’s clear that Americans are trying to eat healthier. But if you’re thinking about labeling your product as “light” or “low-calorie,” you might actually be turning off a few customers.

Despite being a brand best known for its Internet presence and popularity within the CrossFit community, Kill Cliff has been making significant moves into conventional retailers.

With its 60 second TV spot on Super Bowl Sunday, Coca-Cola took on the task of ending cyberbullying once and for all -- with just a few drops of cola.

Continuing upon its quest to make Sparkling ICE a $1 billion brand by 2018, Talking Rain has announced new appointments to its leadership team intended to bolster the company’s marketing, finance and operations divisions.

Will your company be one of the 250+ beverage-related exhibitors at the upcoming 2015 Natural Products Expo West? If so, sign up to have your company or brand added to BevNET’s 2015 Expo West show planner. The deadline for submissions is February 19.

Boasting more 50 percent more protein, 30 percent more calcium and half the sugar content of traditional milk, Fairlife, an ultra-filtered milk brand distributed by the Coca-Cola Co., is rolling out nationally.

Rubenstein said he was recruited to WTRMLN WTR by marketing ace Rohan Oza, his former boss at the Coca-Cola Co., Inc.

Sambazon co-founder Jeremy Black said that the company made the decision to revamp the design and branding of the “Reduced Sugar” line prior to going into production, noting that both naming aesthetics and regulatory guidelines regarding labeling played roles in the process.