Vita Coco’s Lemonade variety is a not-from-concentrate coconut water that is perhaps the company's most mainstream offering to date. Blending lemon puree, which has a pretty assertive flavor, with coconut water and fruit sugar results in something that tastes much more like lemonade than coconut water. To that end, consumers don't necessarily need to care for lemonade to enjoy this product.
With the company now firmly in control of co-founder Anders Eisner, Activate is in the midst of a refocused sales and marketing strategy that will place greater attention and emphasis on the Southern California market. As a result, Activate recently reduced its East Coast staff to a single employee, but stressed that it will continue to support distribution and retail commitments in region.
Okay, we’ll call it a draw. Zola and Vita Coco have tied in the race to be the first to announce that they will be rolling out a product that combines two of the fastest-growing beverage trends, coconut water and lemonade. Zola is going ingredient-first, calling its product “Coconut Water Lemonade,” while Vita Coco is sticking with the brand, calling itself “Vita Coco Lemonade.”
Last year, TYR, a sportswear manufacturer, launched TYR Endurance Sport drinks. The company has certainly put out a very professional looking first effort, with a formulation that includes EMIQ (a form of quercetin), carbohydrate complex, caffeine and EGCG, and Ace-K and sugar as its sweeteners. From a taste perspective, the products are very drinkable, but the packaging will need some work for this brand to make its mark.
Making a major push into the Midwest, Starbucks today announced that its Evolution Fresh cold-pressed juices are now available in the company’s Chicago area cafes. Until now, the brand’s presence in Chicago was limited to Whole Foods stores and other natural grocers in the region. Now with placement in more than 360 Starbucks stores in and around the Windy City, the company is aiming for greater awareness and trial of Evolution Fresh juices.
Kombucha Wonder Drink's "Raw" line comes in three varieties each containing 13 calories and 2 grams of sugar per 11 oz. bottle. While the beverages have a slightly sour note to them, rather that the vinegary taste associated with most kombucha drinks, the products have a mellow flavor and are quite drinkable. If we have any criticism, it's for the labels, but overall, this is a great line.
Long overseeing the transactions of sugar, cocoa and coffee, among other widely-transported ingredients, Fair Trade USA announced last week that it has launched a coconut certification.
Fortified with chia seed oil, rather than seeds or ground chia, Xiomega Seedless Chia Water has no detectable taste of chia.This could be opportunity for the company, in that some consumers dislike the texture of some some chia drinks. However, we do wonder about Xiomega's use of agave as a sweetener and think that the label for these products definitely needs an upgrade.
During the Coca-Cola Co.’s fourth quarter earnings call held earlier this week, CEO and Chairman Muhtar Kent stated that the company would "imminently announce new bottling partnerships" in North America. By imminently, he must have meant today.
When we hear about a new energy drink company with plans to snag market share from Red Bull and Monster, we’re often skeptical. With the category at such a mature state and the two linchpins not going anywhere, most new energy drinks don’t have much of a future beyond niche markets. However, when the energy drink in question is devised by L.A. Libations, the beverage incubator that has helped carry brands such as ZICO and illy issimo to prominence, we take a closer look.
As reported today, investment firm Trian Partners released a white paper and letter to the PepsiCo board, reiterating its belief that PepsiCo should split its beverage and snack businesses into two independent public companies. Trian believes that the restructure would sustain growth and benefit the company and its shareholders. Shortly after the story’s publication, PepsiCo e-mailed BevNET with a response.
Launched in January, Essentials is Suja’s third line of organic, HPP juices and designed to be a more mainstream offering than its other lines. The launch comes with a subtle…
Trian remains adamant in its belief that PepsiCo should split its snacks and beverages into two independent public companies. PepsiCo, which has been steadfast in its “Power of One” platform, hasn’t budged. The company believes that the strategy allows for “full coordination across the food and beverage operating systems, while also unlocking opportunities to create value across the business.”
Set for a national launch in 8,300 7-Eleven stores, Arriba is a new horchata energy drink that is targeted to reach a specific demographic in Latino consumers. L.A. Libations entered into a joint venture with film studio and entertainment powerhouse Relativity Media, which is investor in Arriba and will play a major role in the marketing of the brand with product placement in Relativity-produced TV shows and movies.
