BevNET Live: Top Sales Execs from Vita Coco, Honest Tea and Talking Rain Explore Growth Strategy BevNET Live: Top Sales Execs from Vita Coco, Honest Tea and Talking Rain Explore Growth Strategy

BevNET Live: Top Sales Execs from Vita Coco, Honest Tea and Talking Rain Explore Growth Strategy

by Jeffrey Klineman,

David Kearns, Chuck Muth, and Jeff Popkin, who are in charge of sales for three of the most talked-about entrepreneurial beverage brands in recent years, will join a discussion at BevNET Live on the importance of setting a proper plan for a company as it grows – setting expectations for the sales team, the supply chain, and the wholesale and retail community to create what “crisp execution” while also juggling the concerns of investors, consumers, and other stakeholders.

Review: Switchel Review: Switchel

Review: Switchel

by BevNET.com Staff,

Switchel is a unique non-carbonated beverage that is made with Vermont maple syrup, organic lemon juice, organic apple cider vinegar, ginger root and blackstrap molasses. It has a pretty complex flavor; it's like a sweeter version of a “master cleanse” beverage. The product, however, is marketed as an energy drink, and we’re a little confused by the company's choice of packaging and positioning.

Honest’s Chuck Muth to Head VEB Sales Force Honest’s Chuck Muth to Head VEB Sales Force

Honest’s Chuck Muth to Head VEB Sales Force

by Jeffrey Klineman,

VEB President Deryck van Rensburg has tapped Chuck Muth, Honest Tea’s VP of sales, with the responsibility for leading an internal group focused on selling VEB-affiliated brands to bottlers and Coke’s own distribution network. He will move into the role of SVP, Sales at VEB on Jan. 1.

Q&A: The Plans of Kombucha Brewers International Q&A: The Plans of Kombucha Brewers International

Q&A: The Plans of Kombucha Brewers International

by Max Rothman,

Hannah Crum and Alex LaGory, the proprietors of KombuchaKamp.com, have long worked with kombucha companies and homebrewers to help explain the proper steps and characteristics of this widely-unknown form of beverage, which uses a live bacteria as its base. With the recent announcement that the two have founded Kombucha Brewers International, a kombucha trade group, their roles not only become more official, but they also expand.

AriZona Partners with Skinnygirl Founder on New Line of Sparkling Waters AriZona Partners with Skinnygirl Founder on New Line of Sparkling Waters

AriZona Partners with Skinnygirl Founder on New Line of Sparkling Waters

by Ray Latif,

Continuing its foray into carbonated beverages -- and celebrity partnerships -- AriZona Beverages today announced that it has joined forces with former reality TV star, beverage entrepreneur and current talk show host Bethanny Frankel on a new line of five-calorie sparkling waters called Skinnygirl Sparklers.

Review: Mulberry Love Review: Mulberry Love

Review: Mulberry Love

by BevNET.com Staff,

Mulberry Love is a new line of drinks made with -- you guessed it -- mulberry juice. The brand comes in two varieties: an all-natural formulation made with coconut water and agave, and an organic version with coconut water as the only other ingredient. Both products have a nice flavor profile and come in a nicely designed curved 8 oz. bottle. It's a good start for the brand, but we'd like to see a couple more flavors for the line.

Xyience’s Lennon: “We Want to Be the Energy Drink of the Health Club” Xyience’s Lennon: “We Want to Be the Energy Drink of the Health Club”

Xyience’s Lennon: “We Want to Be the Energy Drink of the Health Club”

by Ray Latif,

In a recent interview with BevNET, Xyience president John Lennon said that amid new distribution and retail placement for the brand, the company is looking to further develop and enhance its reputation as an energy drink for athletes and plans to introduce a protein-infused line of drinks next year.

Morgan Stanley: Monster Stock Overweight Morgan Stanley: Monster Stock Overweight

Morgan Stanley: Monster Stock Overweight

by Max Rothman,

The report states that Morgan Stanley projects Monster’s compound annual growth rate (CAGR) at 11 percent, ahead of the 9 percent market and consensus forecast. Monster’s shares are selling at $57.11, but with an overweight value, Morgan Stanley estimates that figure at $65.

BevNET Live: Avoid the Legal Pitfalls for HPP with Attorney Justin Prochnow BevNET Live: Avoid the Legal Pitfalls for HPP with Attorney Justin Prochnow

BevNET Live: Avoid the Legal Pitfalls for HPP with Attorney Justin Prochnow

by Jeffrey Klineman,

Prochnow, who has handled civil litigation and regulatory filings for some of the most cutting-edge food and beverage companies in the country, will provide guidelines for claims by entrepreneurs who are working with or are considering enterprises in high pressure processing (HPP) and other novel techniques that can affect food quality, safety, and marketability.

McClafferty, Nistico, Brody Hoping to Make a Splash Post-Marley McClafferty, Nistico, Brody Hoping to Make a Splash Post-Marley

McClafferty, Nistico, Brody Hoping to Make a Splash Post-Marley

by Jeffrey Klineman,

The executive team behind the launch of Marley’s Mellow Mood has teamed up with the brand’s former head of marketing to launch a company that will develop and sell a portfolio of non-alcoholic and alcoholic beverage brands.

BevNET Live is Less Than a Month Away! Space is Filling Up at a Record Pace! BevNET Live is Less Than a Month Away! Space is Filling Up at a Record Pace!

BevNET Live is Less Than a Month Away! Space is Filling Up at a Record Pace!

by BevNET.com Staff,

We’re just about a month away from BevNET Live Winter 2013, which will be held on Dec. 9 and 10 at the Loews Hotel in Santa Monica, Calif. The event is filling up faster than ever, and is expected to sell out well before the actual event. If you haven’t registered for BevNET Live, don’t delay any longer. REGISTER NOW!

Review: EVO Revitalizing Water Review: EVO Revitalizing Water

Review: EVO Revitalizing Water

by BevNET.com Staff,

Evo Revitalizing Water is a line of flavored, sparkling waters made with a hint of sweetness. The 10-calories drinks are nicely formulated and fit nicely into the low-calorie beverage segment, particularly consumers who shy away from stevia. Yet while the look of the products is clean and chic, we feel as though the current design makes it feel too much like a functional brand.

Target Identifies Emerging Brands, Begins Four-Wave Test Target Identifies Emerging Brands, Begins Four-Wave Test

Target Identifies Emerging Brands, Begins Four-Wave Test

by Max Rothman,

Target, a Minneapolis-based mass retailer, has begun an enhanced water test that will eventually comprise four waves. The test features Sneaky Pete’s, Bai, Karma Wellness Water and Chia\Vie in the first wave and Oatworks, Aloe Gloe, Fruit2O and Just Chill in the second wave, according to Just Chill CEO Max Baumann.