Evo Revitalizing Water is a line of flavored, sparkling waters made with a hint of sweetness. The 10-calories drinks are nicely formulated and fit nicely into the low-calorie beverage segment, particularly consumers who shy away from stevia. Yet while the look of the products is clean and chic, we feel as though the current design makes it feel too much like a functional brand.
Target, a Minneapolis-based mass retailer, has begun an enhanced water test that will eventually comprise four waves. The test features Sneaky Pete’s, Bai, Karma Wellness Water and Chia\Vie in the first wave and Oatworks, Aloe Gloe, Fruit2O and Just Chill in the second wave, according to Just Chill CEO Max Baumann.
Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.
After a bitter campaign that pit global ingredient conglomerates against a range of food safety advocates, voters in Washington state rejected a measure that would have required foods and beverages manufacturers to label products made with genetically engineered or modified (GMO) ingredients.
It's last call for brands hoping to take part in BevNET Live’s signature competition, the New Beverage Showdown presented by Venturing & Emerging Brands (VEB). The competition, which will be held on December 9 & 10 at the Loews Hotel in Santa Monica, Calif., gives beverage entrepreneurs an opportunity to showcase their business plan and new products and receive immediate feedback from a judging panel comprised of successful and well-respected industry veterans.
By now, most consumers and retailers understand and approve of the idea of recycling. They’ve heard about carbon footprint and composting and other buzzwords with environmentally-friendly connotations. In 2011, Americans recycled about 35 percent of trash, according to the U.S. Environmental Protection Agency (EPA). That’s not a number to scoff at, but it’s also a number that many key figures in the sustainability business believe should rise.
Nevada-based Sierra Kombucha markets a line of kombucha drinks made with organic green tea, organic sugar and organic or all-natural juice. The two varieties that we reviewed -- Peak Pomegranate and Pinnacle Pineapple -- taste quite good, however, the branding and packaging of the products fall far short of matching what's inside the bottle.
Following a successful test launch of its 3-Day Purifying Cleanse pack in Costco stores, Sambazon CEO Ryan Black said that the company will look to extend its presence in mainstream and club retailers with a new line of cleanse-inspired products as well as a variety of new multi-serve packages.
During BevNET Live in Santa Monica, Ms. Ripley will offer “Tales from an Insider,” a unique talk about a valuable set of best practices to adopt as young growth companies look to grow into larger ventures – and hopefully avoid the mistakes of their predecessors.
Nearly four months after purchasing the assets of Mix1 from The Hershey’s Co., the new owners of the brand are readying a relaunch. In a statement, Mix1, now headed by longtime entrepreneur Cameron Robb, today announced that it has reformulated the line of high-protein meal replacement shakes, introduced new packaging and commenced manufacturing of Mix1.
First introduced at BevNET’s New Beverage Showdown 5, Green Mustache is a new line of organic fruit and vegetable juice smoothies designed for kids. The brand, which recently gained distribution…
While not quite at the level of peanut butter and jelly, carbonated soft drinks have long paired with burgers. But what about tea instead?
Beverly Hills 9OH2O is a “master crafted water” that appears to be trying to one up all other premium and “luxury” waters that have come before it. Developed by a Los Angeles-based “water sommelier” (yes, you read that right), this product was designed to deliver optimum flavor in a high-end glass bottle. Did the company succeed?
Consumers are drinking more than ever – and they are prepared to pay more than ever for drinks, as well. Consumption is increasing faster than population growth, and pricing is increasing faster than inflation. But the industry has fundamentally changed. In the past decade, carbonated soft drinks, those iconic American libations, have lost their unassailable position at the top of the beverage world.
