Chia\Vie to Launch Mainstream-Focused Brand Extension

A growing number of mainstream consumers want to add chia to their diets, yet many are wary of high calorie and sugar counts in products formulated with the trendy and nutrient-dense ingredient. That premise is behind the development a new brand extension from Chia\Vie called Chia Infusions.

Review: Caliwater (New Formulation & Package)

Caliwater’s 2015 repackaging and reformulation is a very drastic change from what we saw in the first rendition of the self-described "cactus water."

Tumeric: Elixir of Life Rebrands as Temple Turmeric

Renamed as Temple Turmeric, the brand's new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.

Review: Crude Juice

Crude, a new cold-pressed juice brand whose name is derived from a definition of the word (unrefined and natural), markets a two-SKU line of high pressure processed blends. Crude's Green #1 and Red #1 are both a good start to further development of the line, but its packaging is a clear area for improvement.

Review: BluePrint’s New Green Juice Varieties

Hain Celestial-owned BluePrint Juice has extended its line of cold-pressed products with two uniquely formulated green juice varieties. While both quite tasty, we’re not sure that it the variation between the other green varieties is significant enough.

Press Clips: Why SK Energy Got a 50 Cent-less Look; GT Dave Tells All

Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.