Based in Los Angeles, Better Booch produces a line of kombucha drinks that are made with organic ingredients. Available in six varieties, we sampled three and were impressed by each for their mainstream-oriented formulation and flavors.
Packaged Facts estimates that online grocery shopping accounts for 3.5 percent of the overall grocery market and will grow to nearly 12 percent within five years.
In nearly every class of trade, it's the two-step burden for emerging brands: establishing that there's a relevant argument for a retailer to make space for a certain category, and then pivoting to move from growing the category to emphasizing your own brand.
Bai's CEO, Ben Weiss, has made it clear -- his stated goal is for Bai to become the next big, iconic brand. So what's next?
The New York Times earlier this week released a story detailing the efforts a lawyer representing 5-hour Energy who was said to have successfully swayed Missouri Attorney General Chris Koster into dropping an inquiry looking into whether the company had engaged in deceptive and misleading advertising.
Blending lemon flavor with Aloe Gloe’s base liquid (a blend of water and aloe vera powder) makes for something that’s pleasing to the palate. And in our opinion, this is far and away the best tasting variety in the Aloe Gloe line.
The wholesaler, which had just a few months earlier completed a multi-million-dollar capital raise, is faced with swelling bills, irate suppliers and a full-scale retreat from several distribution territories.
For those completely unfamiliar with switchel, you’re not alone; it’s a beverage that, until recently, hasn’t been widely consumed since colonial times.
Based in Southhampton, N.Y, Captains Neck & Co. markets a line of craft sodas that are formulated with natural ingredients and sweetened with sugar and stevia. The drinks come in two varieties: Citrus Mint and Grape & Ginger, each containing 40 calories per 12 oz. bottle. Though demand for premium soda options appears to be on the rise, Captain's Neck might require a few packaging updates to gain wider appeal.
It may be hard to imagine how, just a few short years ago, even to an informed readership like BevNET’s, kombucha was just a curiosity. And while it would be premature to deem kombucha as a mainstream beverage, things are changing.
Dr. Udani, the founder and CEO of Medicus Research, will be speaking to the main BevNET Live audience as a correspondent from the trenches of the regulatory battlefield to discuss best practices for a beverage industry that is becoming increasingly engaged in the same conflicts and discussions with the agencies that govern supplements and drugs.
Among the new and intrepid, Coco Cafe is the tallest of the small, while Illy is showing positive growth and also indexing in the refrigerated section with another $3 million or so not included here. Still, it’s a long way to the top.
Made with a USDA Organic blend of water, maple syrup, apple cider vinegar, cane syrup and ginger juice/puree, CideRoad’s switchel starts out with a pretty traditional formulation. It’s definitely not as strong as some of the other brands that we’ve sampled, but it does feel as though it’s something that’s geared towards the mainstream.
The Wall Street Journal reported that PepsiCo and SodaStream have agreed to a “small-scale, limited-time test” that will begin in the coming weeks.
