Whynatte has come a long way since our first encounter with the brand way back in 2009. Gone is the notion of being a hybrid RTD coffee and energy drink (you won’t find any taurine or added vitamins in this one). Instead, the manufacturers have retooled the product to be a great tasting and naturally sweetened latte.
Marketed as "the world's first chewable, drinkable juice," Chuice (which derives its name from the words chew and juice), is made with seeds, nuts, herbs, and greens floating in the liquid. For us, the beverage is one that, while extremely innovative, is not currently as marketable and presentable as it could be.
In an organized display of protest, environmental activists, upset with PepsiCo's policy regarding how it sources palm oil, flooded Amazon.com with thousands of negative reviews for the product.
Jeff Hansberry, who played a key role in Starbucks’ 2011 acquisition of Evolution Fresh, is now at the helm of the cold-pressed, high pressure processed juice brand.
From upstarts to industry powerhouses, beverage companies have broadened the scope of their operations in the last week.
While the notion of calling something “extra rich” is a too matter-of-fact to us, what Ito En has created with its new Teas' Tea Latte sub-line is quite enjoyable.
The BevNET Live audience will be treated to in-depth data analyzing the effects of channel shifting on more than a dozen key beverage categories courtesy a pair of leading retail information providers.
Duane Primozich of Boulder Brands Investment Group praised Tumeric Alive’s explicit association with turmeric, considering “the magnitude and potential” for the ingredient.
At a time when function is an increasingly important component of consumable products, beverages can pop up in a variety of parts of the drug store, from the cold case to a growing set of fresh food offerings; from shelf-stable shelves to supplement aisles.
While the flavor is definitely not so far off from that of GuS' pomegranate variety, this product is certainly a bit more classic in terms of its flavor and positioning. That being said, this is definitely a nice bolt-on product for the brand, and one that fits in with the rest of the flavors in terms of its execution.
A new study from the American Heart Association is reporting that more than 40 percent of calls to poison centers for “energy drink exposure” involve children under the age of six.
At the 2014 NACS show, Red Bull unveiled an expansion of its Editions line with new Orange and Cherry varieties, each of which are zero-calorie formulations. While the new products are worthy of the Red Bull name, it’s tough to get overly excited about this from a category innovation standpoint as they definitely feels more opportunistic in nature.
While we've been busy publicizing our sessions over the past couple of months, you’ll notice that we've layered in a whole bunch of cool stuff that we haven’t even had time to brag about.
With seven varieties in the Bai5 Bubbles lineup, we had a hard time figuring out which ones to focus in on. While some are better than others, none of them disappoint, especially against other zero- or similarly low-calorie products.
