Unable to secure a set of retail authorizations that the company hoped would take Ibex to the next stage of development, Skyland Foods founder and CEO Brandon Partridge decided that further investment in the brand would be unwise.
Are you one of the 400+ already registered for the event? If not, don’t delay another day; seats are rapidly filling up, and the conference is on pace to sell out well before it begins.
Bob Burke, the founder of Natural Products Consulting, has seen dozens of new brand pitches in his 25+ years working in the food and beverage industries. In each encounter with a new entrepreneur, Burke says that he asks a few simple questions to gauge whether or not a brand will have a chance in the marketplace.
Unoco’s Raw Coconut Water is a high pressure processed, “raw” coconut water that comes in a single flavor. The liquid is intentionally pink; when exposed to light, the high phenol content in the coconut water gives it the color. It's certainly one way to separate the brand from competing versions, and Unoco has taken a step further with a highly differentiated label.
Pour-over adherents claim that the coffee offers elevated notes of flavor as compared to other brewing methods, while the process itself is often lauded as exquisite and ceremonious. Nevertheless, the cost of café-bought versions can add up quickly; the drinks are made to order and a single cup can cost upwards of $4.
Now in its second rendition, the premise of Dust Cutter is slightly revised. This time around, you’ll still find a mainstream-oriented, sugar-sweetened (with a touch of stevia) beverage at the product’s core, but the added ginseng and B vitamins have been removed. This leaves the product focused exclusively on refreshment, which is certainly what it does best.
Rob Paladino will attempt to bring the brand’s nutrient-rich, cold-pressed watermelon juice to the masses.
BevNET Live Winter ’14 will once again feature a special edition of Beverages 101, a session that offers valuable information geared toward early-stage entrepreneurs and industry newcomers.
Mary-Ann Somers, the General Manager & Senior VP of Coca-Cola’s Water, Tea, and Coffee portfolio will discuss expanding product offerings without creating confusion or breaking momentum.
Whether it be for health, cost, convenience, environmental considerations, dietary restrictions, or just plain vanity, consumer demand for meat-alternative sources of protein has risen dramatically in recent years. Although there are many factors behind this protein revolution, the news here seems to be how the different generational groups are reacting to it.
We’ve seen a variety of pickle juice products come to market, but none have made it past the initial buzz to become anything more than a novelty product. While there’s obviously a big taste hurdle to overcome for a product like pickle juice, looking at Stu’s Sour Elixir makes us wonder if its predecessors' biggest mistake was in how they branded and positioned their product.
Last week, photos began circulating online of a Doritos-flavored Mountain Dew being served to students at Ohio’s Kent State University.
Slater will discuss the process through which he and his partners decided to go around the the supply chain and route-to-market models that are traditionally associated with the beverage business.
Ito En’s Matcha Love platform includes cafes, powdered products and a two-SKU line of ready-to drink beverages. Coming in Unsweetened and Sweetened varieties, the drinks are made with a blend of green tea and matcha (a powdered whole leaf green tea), and packaged in a small 5.2 oz. can that is both simple and approachable.
