Category leaders Red Bull and Monster have continued to rack up strong sales figures, according to recent reports by analysts with investment banks Morgan Stanley & Co. LLC and Wells Fargo Securities, LLC. The report from Wells Fargo, in particular, cited innovation, marketing increases and less negative press as boons for the category.
Sipp has done a great job of taking a flavor that’s classic at its core and elevating it with elderflower and tarragon. The resulting mixture is balanced, flavorful, and light in the mouth, with just the right amount of each flavor. And the packaging? Well, that's pretty darn good too...
Introduced to the U.S. on Jan. 6, 1993, nutrition facts labels have long served as one of the best ways for consumers to monitor their health by what they eat and drink. However, as time passes and the industries progress, the FDA recognizes that an update could further ensure the safety of consumers — the administration’s top priority — and mollify politicians and think tanks.
For the past six years, Q Drinks’ founder Jordan Silbert has taken a slow and careful approach to line extensions, gradually evolving from a single-SKU tonic water to its current lineup, which includes a number of sodas and sparkling fruit drinks, all of which are packaged in glass bottles. Yet, when as massive a retailer as Target comes calling -- and is asking for cans -- Silbert knew that had to make a move and do it fast.
While methods vary, accruing startup capital is a critical step for entrepreneurial food and beverage companies. And whether early-stage financing comes from bank loans, angel investors, crowdfunding or venture capital, the way in which you present your business plan often makes the difference between getting the necessary backing and having to continue your search for funding.
Attempting to lure in sport fishermen with a catchy-sounding name, Reel Adrenaline is a brand of energy drinks that is based out of Florida. Aside from our guess that the target market is probably pretty limited, what you’ve got here is a pretty run-of-the-mill energy drink, albeit one that needs a big upgrade in the graphics department.
With updated branding, a new plastic package for its carbonated line and an emphasis on wider distribution of its products, Hint is positioning itself for broad growth in 2014. In this video, Hint CEO Kara Goldin discusses the company's approach to marketing and retail strategy amid a sea of competing products, as well as Hint’s widening consumer base and distribution opportunities created by the new PET bottle.
The company aims to focus the plans so that they further support its food and beverage business in Mexico, one of the most appealing markets in Latin America because of its growing middle class and economic growth potential, according to a company release.
Xumma Semi Sweet Cola is a product that was designed, as the name clearly states, to be a less sweet cola. And a less sweet cola is exactly what it is, with 80 calories and 21g of sugar per 12 oz. bottle. While it might be challenging to have a single focus on cola, which is traditionally an area where upstart brands (as well as larger entrants) have struggled to gain traction, we think that the Xumma concept could be applied to other flavors.
The independent product-testing organization found that 12 brands of CSDs manufactured by The Coca-Cola, Co., Inc., PepsiCo, Inc. and Goya contain varying levels of 4-methylimidazole (4-MeI), a potentially-carcinogenic chemical byproduct of the production of certain types of caramel color as an ingredient.
Despite the Fancy's Food's Show's penchant for lip-smacking and indulgent flavors, beverage companies aren't dim about the overall consumer shift toward healthier living, and several of those exhibiting at the recent event showcased new products aimed at health-focused consumers with a discerning palate.
Nature’s Pure Organic Cola is a premium version of one of America's classic beverages: cola. The beverage is one that has been tried again and again, but very few brands -- up against Goliaths like Coke and Pepsi -- seem to do anything more than carve out a small niche. In the case of Nature’s Pure, the company at least has a chance to do just that, if not more, with a nice 8 oz. portion size, USDA organic certification and very enjoyable flavor.
KeVita announced Wednesday that it has expanded operations with three veteran sales hires for its team, as well as a new headquarters in Southern California. The additions come in response to surging demand for sparkling probiotic drinks, according to a company release.
According to a survey released Wednesday by IRI, a Chicago-based market research firm, the sluggish economic growth of 2013 has influenced all age groups to tighten purse strings in 2014. However, despite the widespread frugality, millennials have consistently struggled since the beginning of the economic slump.
