BevNET Live will once again feature a smaller, in-depth look at the challenges facing beginning beverage entrepreneurs through a Special Edition of Beverage School on Sunday, Dec. 8 for qualified BevNET Live registrants. Sponsored by Sovereign Flavors, The program will offer attendees lessons on product development, sales and marketing, supply chain management, distribution, and more.
Building on the same elderflower base that’s in the company's Elderflower Presse flavor, this variety adds lemon and rose extracts to the mix. While lemon juice and rose petal extract are definitely complimentary flavors, rose seems to be one of those “love it or hate it” type of flavors. Nevertheless, Belvoir Fruit Farms has created a well-executed and sophisticated product that will likely do well with its customer base.
Six months after launching a new fund aimed at investment in emerging non-alcoholic beverage brands, the private equity arm of First Beverage Group has taken a stake in Health-Ade, which markets a line of premium, small-batch kombucha products. The deal is the first transaction made by First Beverage Ventures’ new fund.
The thing to remember here is that In Zone wasn’t doing badly. The brand, best known for its distinctive “toppers” – toylike straws molded in the image of kid-friendly licensed characters sitting atop toddler and kid-focused juice drinks -- has been on an upward trajectory over the past several years, after taking the time to go quiet and rework its distribution strategy in 2007.
Compared with the other varieties that make up the TumericALIVE brand, this product is definitely the most unique tasting and has the lightest turmeric flavor of the line. And while the product is being marketed as a turmeric drink, it definitely feels like it could contend as an iced tea alternative as well.
The National Association of Convenience Stores (NACS) annual show is less than a week away in Atlanta. The largest event for the convenience and petroleum retailing industry, NACS is also one of the beverage industry’s most important events of the year. This year’s show features over 125 beverage companies. As always, BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show.
Two of the original three founders of Dream Water have now left the widely-distributed sleep shot company. Vincent Porpiglia, the company’s COO and acting CMO, resigned last week to pursue other options.
While it’s still early for the line of ginger-based drinks, founder Ruben Canada believes that Jin+Ja has and will continue to benefit from a solid footing in formulation, packaging and branding. “I think a big part of [our success] is making sure that we nailed it as far as making sure that we had a good foundation for the brand,” Canada said in an interview at the 2013 Natural Products Expo East show.
Unlike most “lite” or diet energy drinks out there, many of which are formulated with a zero-calorie sweetener, Scheckter’s OrganicEnergy Lite is simply a lighter version of the original version. The product has 70 calories and 18 grams of sugar per 8 oz. can, and the company seems to be betting that consumers will accept a few more calories to get something that is USDA Organic and that doesn’t contain stevia. Will that work?
Launched in 2012, Motto, which markets a sparkling matcha tea, has racked up a number of wins over the past year, including the top spot at BevNET Live’s New Beverage Showdown 5 and new distribution in natural and specialty retailers along the East Coast and in Kroger-owned stores in Colorado.
U.S. consumers are increasingly concerned about food and beverage safety and, as a result, many are embracing fresh and unprocessed products, according to a new study published by Multi-sponsor Surveys.
In this video filmed at Green Mustache’s booth at Expo East, founder VanTrang Manges spoke about the launch of her brand of organic fruit and vegetable juice kids' smoothies and initial reception for the products. Manges also discussed the challenges associated with her foray into the beverage industry, and navigating the complexities of manufacturing as well as sales and marketing.
Both the outside and inside of the functional brand are going through major changes ahead of the National Association of Convenience Stores (NACS) Show in Atlanta, trying to simplify its message and focus behind three key parts of its product assortment.
The chia category has passed a few natural-channel introductory stages: the Dr. Oz approval, the first-to-market brands (Mamma Chia and Chia\Vie), the blog rounds. However, a second layer of chia beverage companies, notably Drink Chia and Chia Star, which recently displayed their beverages, stories and plans at the Natural Products Expo East show in Baltimore, are emerging and increasing distribution.
