In its report on new Nielsen data, Wells Fargo pointed Coke’s “Share a Coke" campaign as having a strong impact on its flagship brand, which saw dollar sales soar by 8 percent in the period.
As expected, Honest Tea has taken the next step in a brand refresh, having announced that its glass bottle line will now feature new graphics and a tweak in formulation.
pHenOH (pronounced “fee-no”) is a 7.4 pH sports drink that is designed to be a non-acidic alternative to mainstream isotonic beverages. It’s USDA Organic certified and is also sweetened with agave and flavored with aloe vera.
While the cultures of all other Reed’s kombucha products grow in oolong and yerba maté teas, the latest offering is grown in organic coffee.
With yet another experienced entrepreneur sharing her knowledge, BevNET FBU L.A. will feature a discussion of strategic pivots for new brands as the event's last talk of the day.
The media kit details BevNET's publications, events, readership, editorial calendar, advertising options and more. The kit also provides our BevNET Live show dates for 2015.
Like its previous incarnation as Harmless Harvest 100% Raw Tea, Namacha is a line of high pressure processed and USDA Organic certified blend of water and tea leaves that are flash-frozen, pulverized and steeped cold. Available in three varieties -- unsweetened, honey & lemon, and peppermint -- the product is still packaged in a 10 oz. bottle, but is the updated branding a step forward for the line?
The growing list of emerging brands at Kroger got longer this week with the additions of Balance Water and Cheribundi.
In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.
The effects of the Coca-Cola deal are already being felt not just by Monster, but by the energy category as a whole.
Heralded as the exclusive cold-pressed juice offering at the specialty retailer, Lumi Juice recently announced a deal with The Fresh Market that will bring the HPP line to its 160 locations in 25 states.
Fast-growing Essentia Water announced that it had reached a deal to sell a partial ownership stake to private equity firm Castanea Partners. First Beverage Ventures was also an investor in the deal.
Formerly known as Dr. B’s Tea, Doc’s Tea is a line of rooibos tea drinks that uses monk fruit as the primary sweetener. In addition to the rebrand, the company removed xylitol from the drinks and replaced it with cane sugar. The new formulation, is for the most part, good especially considering that it has only 10 calories per 12 oz. bottle. On the branding side of things, however, calling it “Doc’s Tea” seems like a questionable move.
With a lineup that has invested in products like Vitaminwater, Popchips, Mamma Chia and Kind Bars, the “Financing Your Growth” segment of FBU L.A. is stacked with experience and advice.
