Though the segment of high pressure processed coconut waters is a relatively small one, companies in the space are nonetheless looking for ways to extend their brands with new flavor offerings, much like Invo has with the launch of two flavored varieties.
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
Q Ginger Beer is a beverage that was formulated to be used exclusively as a mixer. But trying it straight, the product is extremely drinkable on its own.
The concept behind Lumi's Honey Crisp Apple juice is straightforward and something that goes nicely with the not overly processed theme of HPP beverages: take a seasonal ingredient (organic honey crisp apples from Virginia) and make a limited release product.
For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.
We cleaned out the notebook with news in distribution, innovation and brand development from the heap of this year’s beverage attendees at Expo East.
An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.
The investment is intended for Runa to use both the cash infusion and MetaBrand’s long, varied reach to grow its drinks business.
The healthy foods retailer will carry Minta Original and Minta Strawberry in 10 oz. cans and 12 oz. glass bottles for a suggested retail price of $1.25.
Taking advantage of momentum for cold-pressed juice, Five Star Foodies has launched a rebrand and reformulation its cider line. Now cold-pressed and high pressure processed, the line comes in three varieties — Ginger, Hibiscus and Jamaican — each packaged in 12 oz. bottles.
While much of the industry’s strength in the channel can be attributed to sequential improvements by energy drinks and teas, let’s not forget about CSDs.
SupplySide West 2014 will be held at the Mandalay Bay Resort and Casino in Las Vegas from Oct. 6-10. Attendees can download our printable Supplyside West show planner for all beverage-related exhibitors listed both alphabetically and by booth number.
Tumeric ALIVE’s first dairy-alternative beverage is a high pressure processed (HPP) blend of coconut cream, hemp milk, turmeric, cardamom, raw honey, bee pollen, chia seed, vanilla bean, ginger and sea salt. While “golden” might not be the best word to describe the color, the flavor of the product is extremely enjoyable.
After a leap into lemonade, Sparkling ICE is attempting to make a splash in another on-trend category.
