Infused with 14 nutrients and 6g of fiber, FLUROwater is promoted as "Water + Nutrition." The formulation of the beverages contains no sugar, preservatives, or dyes. While this is all well and good, it’s not clear how this product is better than other products that are fortified with nutrients.

Using Philippine coconut water, the 250 mL glass bottles of Jax Coco are filed in China. It’s a pretty unique product from a packaging perspective -- you really don’t see many products in glass or at this small size. But is the bottle enough to differentiate the brand from other coconut waters?

In collaboration with Steuben Foods, Cold Stone Creamery recently launched Milk Shakers, a line of ready-to-drink shakes that come in three decadent varieties. It's clear that the goal of the brand is to translate the decadent flavors of Cold Stone into a convenient on-the-go product. With flavors that reach 450 calories and 15g of fat per bottle, the line is certainly decadent.

Marketed as a "Vitality Energy Drink," is a USDA certified organic energy drink that is made with zero calories and no sugar. On the branding end of things, we’re honestly a little confused as to what this product is trying to be. It feels very much like a product that is attempting to go after night clubs, but the messaging, which includes tagline “The Smart Choice,” seems to be more focused on selling a “better for you” product.

Earlier this year, Vita Coco unveiled a new name and packaging for its Coco Cafe line of espresso and coconut water lattes. Visually, the switch to a brand now known as Vita Coco Cafe was something that we were a bit skeptical of. That said, we definitely see this as an upgrade for the drinks.