Three weeks after the resignation of its president and CEO, Kevin McClafferty, Marley Beverage Company (MBC) announced today that it has adjusted its growth strategy and will hire additional staff to support strategic regions.
The new product will launch exclusively at Target and is packaged in squeezable, 1.76 oz. containers, each with 26 servings per bottle. Initially released in three flavors -- Iced Tea with Lemon, Iced Tea with Peach and Half & Half Iced Tea -- NWNA will release a Green Tea Citrus in November at other locations including convenience and grocery stores.
The stock market has hit all-time highs, private equity has over $320 billion of capital looking for a home, Coca-Cola and PepsiCo have more than $27 billion of cash on their combined balance sheets, carbonated soft drinks continue their seemingly perpetual, long-term decline and the robust move towards healthier and functional beverages continues. What does that mean for the beverage capital markets? Good things.
Belvoir (pronounced BEE-ver) Fruit Farms' Organic Elderflower Presse is a beverage that has been around for a while, but is only now making a push in the U.S. It’s a very straightforward and enjoyable product, with sugar, elderflower and lemon providing the primary flavors. It's definitely a product that will stand out in the super premium CSD space.
Sensing the opportunity to accelerate brand growth and eager to bring larger chain accounts on board in the New England region, Bai has switched its distribution contracts to giant independent Polar Beverage from a network of smaller DSD operations in parts of Connecticut and Massachusetts.
Alova is a brand of aloe-infused, sugar-sweetened sparkling beverages marketed by Mexican beverage company Novamex. Ultimately, we feel as though the products are in a slightly odd spot. They looks very much like something that’s going to be healthier and more exotic tasting than a standard soda, but the flavor is, well, just like a standard soda.
Gerry David, brought on by lead investor Carl DeSantis in September, 2011 to replace founder Steve Haley, has been quietly rebuilding Celsius, a brand of “calorie burning soda” that has gone through fits and starts, both in terms of sales and strategy, since its introduction in 2005.
Unveiled at the 2012 NACS show, Rockstar Energy Water is the company’s first foray into enhanced waters. The products, which come in three varieties, are zero-calorie and formulated with 200mg…
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Starting this month, the coconut water company will aim to penetrate London’s marketplace with 50 branded taxis in the city.
On Monday, New York Spring Water announced new distribution partnerships with Carlson Distributing of Salt Lake City, Savannah Distributing of Savannah, Ga., R.S. Lipman of Nashville, Tenn., Wasatch Distributing of Ogden, Utah, and Winkel Distributing of Richfield and Hurricane, Utah.
LifeAID, a company that markets a variety of beverages designed for a specific use occasion, recently launched PartyAID, a hangover a recovery drink, and FitAID, which is advertised as "a functional fitness beverage." While we understand the company’s approach to innovation, the lack of anything that ties its products (which includes GolferAID, its first product) together is a big issue.
Sean Venus, who played a critical role in the development of Mamma Chia as a national brand, is leaving the company to start a new distillery. Venus has assisted with supply chain logistics and business strategy for the chia-based food and beverage company since 2010, and became the VP of Operations for Mamma Chia in October 2012.
Creative Iteration might sound like a little too much big-think for a just launched beverage company still finding its bootstraps, but it’s actually a concept that can save entrepreneurs time and money as they push new ideas out to the market, according to Tetra Pak executive Suleyman Muratoglu, who will be speaking during Beverage School in San Francisco on Thursday, Sept. 12.
