Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.
For a brand like Golazo, which embraces the world’s most popular sport, no other person could have the same kind of influence as Pelé, the company's new global ambassador.
Vital Juice CEO Edward Balassanian takes pride in targeting any consumer who likes juice. From this thinking, Vital Kids was born.
Earlier this year, Califia Farms introduced new single-serve varieties to its line of citrus juice products. Packaged in 10.5 oz. fully wrapped bottles, the review team sampled Califia's Lemonade, Limeade and Tangerine juices (the company also markets an Orange Juice variety) and offered praise for the formulations, but had some concerns about the labels.
In less than two years, the venture capital firm TSG has exited its much-discussed investment in functional beverage line Neuro, and with the departure much of Neuro’s senior staff has left the company.
A new study funded by the American Beverage Association has determined that diet soda is a better beverage option than water for individuals trying to lose weight.
A recent Wall Street report indicates that the energy drink category’s progress in convenience stores has slowed to its lowest point in more than a year.
As the lead in one of the seven “Circles” funds, Brad Barnhorn, a long-time beverage investor and advisor, will focus on investment opportunities in the healthy food/beverage and healthy living space.
Walmart continues to express interest in smaller, emerging brands. We’ve seen brands like Inko’s and KonaRed land nationwide distribution deals. In April, the retailer announced that it will stock Wild Oats organic foods. And on May 13, WAT-AAH! announced that it has expanded its distribution network with authorization in Walmart Neighborhood Markets.
Vitamin Dose is a line of liquid vitamin supplements that are packaged in 5.07 oz. cans and currently come in four varieties, each sweetened with crystalline fructose and sucralose: B-Carotene, Magnesium, Vitamins and Minerals, and Vitamin C. The products are pleasant tasting and offer sound functional benefits, however, the labeling could be confusing to some consumers.
The Verge recently reported that Otsuka’s Pocari Sweat will be the first commercial product to touch down on another land surface in space. Along with Pocari Sweat, the can will contain the wishes of children across Asia, which were sent in letters to Otsuka and then etched onto silver disks.
Led by actress Jessica Alba, who serves as “brand ambassador” for its "Crack Life Open" campaign, ZICO is now positioned as an everyday, anytime type of beverage.
We’re pleased to announce that every speaker presentation, panel and discussion from BevNET Live Summer ’14 is now available for viewing on BevNET FBU, our on-demand video learning site for the food and beverage industry.
A recent survey conducted by the International Food Information Council Foundation (IFIC) found that "healthfulness" has become of critical importance in consumer buying decisions.
