Well-known for its low-calorie line of bottled cocktails, Skinnygirl last year introduced a new brand of five-calorie sparkling waters called Skinnygirl Sparklers. Developed in partnership with AriZona Beverages, the products are made with 5 percent juice and sweetened with honey, sugar, Ace-K and sucralose. With clean and minimalist packaging, Skinnygirl has made good use of its brand equity, although it’s certainly hard to say how it will translate to a ready-to-drink non-alcoholic product.

Rau is a cold-pressed and raw cacao beverage that is sweetened with monk fruit. From a flavor perspective, this product tastes very much like raw cacao (like what you’d find in a cacao nib). There’s a nice “chocolate” flavor to it, but, like cacao nibs, it does have a bitterness that will take some getting used to.

Rawpothecary, which produces a line of whole food juice, nut milk and cold-brew coffee blends, markets its products with the tagline “nothing added, nothing wasted" and "the pulp and skins are in." From our perspective, the company's range of uniquely-crafted blends and well-designed labels are nicely differentiated from competing products and offer a long runway for success.

Introduced at Expo West 2014, Chameleon Cold-Brew's new line of ready-to-drink coffee drinks is an impressive entry to the category. Packaged in 10 oz. glass bottles, the line comes in three varieties — mocha, vanilla, original black -- each made with water, organic & Fair Trade coffee, and in the case of the mocha and vanilla, sugar and flavor. Pairing a simple formulation design with a clean and well-designed label, and overall, we’re big fans of these products.