In a set of presentations that will illuminate the challenges facing entrepreneurial beverage companies as they try to build new categories, BevNET Live will feature emerging CEOs Daniel Sullivan of TumericALIVE and Chris Campbell of Chameleon Cold Brew for in-depth strategy discussions.
In this new series of videos on BevNET FBU, Neil Kimberley, VP of Strategy/Brand Development at Essentia Water, explains the history and origins of LOHAS (Lifestyles of Health and Sustainability), and how the concept has become a key reference point in marketing strategies for natural and organic brands.
Upon its completion later this year, the facility, about 60 miles northwest of Philadelphia and about 110 miles west of New York, will handle approximately 40 percent of the company’s North American volume and will produce more than 30 million cases of Ocean Spray juice per year.
In/Fusion, which markets a line of organic herbal teas, has released two new varieties: “Peach, Verbena, Lemon” uses verbena leaf as its base ingredient, and "Pomegranate, Blackcurrant, and Peppermint" blends blackcurrant leaf and peppermint. While the liquid is great, the name of the varieties and packaging could use some work.
On Wednesday, Las Vegas-based XYIENCE Xenergy, the official energy drink of the UFC, announced that it has reached a new partnership with Davis Beverage Group. The deal will bring XYIENCE to more than 1,500 stores in Central and Eastern Pennsylvania, including Harrisburg, Allentown and Bethlehem, as well as parts of Western New Jersey.
Looming above the borders of the Broadway Triangle, which connects the neighborhoods of Bushwick, Williamsburg and Bedford-Stuyvesant, 630 Flushing watchdogs the 31-acre slab of land, illuminating the contrast of its own identity — one of copacetic progress — and the area's troubled past.
Attendees of BevNET Live in Manhattan will have an opportunity to understand the macro-environment affecting the decision-making of one of the buyers for leading supermarket chain Kroger with Mathis Martines, Kroger’s senior category manager for innovation and snacks.
The California Senate Appropriations Committee has shelved a California Senate bill that would require health warning labels on beverages with added sugar because of its potential price tag, according to Law360.
Launched by beverage incubator L.A. Libations, Arriba is a new horchata-flavored energy drink that is currently sold exclusively at 7-Eleven stores. Aside from the word “energy” on the can, the formulation having caffeine (76mg), and being packaged in a container that’s often used for energy drinks, this product doesn’t have a whole lot in common with what you typically get from an energy beverage... and yet, the execution of the product is impressive.
As you tour the Organic Food Incubator, as you meet the tenants and the operator and the laborers, as you sample the products and share the laughs and look around, you sense community. These incubatees, at varying phases of development, illustrate and concentrate a pith of entrepreneurism — it’s a long road, why not make a go of it together?
Marketed as the "World's First Premium Cold Brewed Tea," Boston-based Evy Tea is a new brand of iced teas that are produced by seeping whole leaf teas in filtered cold water for 16-20 hours. Initially launched in large-format bottles, the company recently released a line of single-serve products that comes in three varieties. The beverages are quite tasty, and while the labels could use a tweak or two, Evy Tea is nevertheless off to a great start.
Featuring best-in-class sponsors, suppliers, and vendors, the BevNET Live Expo is a tremendous opportunity for attendees to gain insight and access to cutting edge and high-quality innovations.
We're pleased to announce a presentation and panel discussion on a variety of strategies for approaching, receiving investment from, and maintaining relationships with family offices.
The new network comprises 252 distributors and allows the brand the luxury of having distributors actively selling the product in channels beyond grocery and drug, trying to gain shelf space in the "up and down the street" markets that establish the brand.
