A lot of the time in the CPG space, the earliest investors you line up will themselves be successful entrepreneurs who recognize the potential for your product. But do you ever wonder how those experienced food and beverage entrepreneurs think about what companies to invest in themselves? Seth Goldman, co-founder & TeaEO, Honest Tea, has invested in several startup food and beverage companies over the years — and shared this piece with BevNET Food & Beverage University.

Along with a recent label refresh for its beverages, Mamma Chia is planning to debut a new line of whole chia seeds, as well as new varieties for snack and beverage lines at this week’s Natural Products Expo West show. And in the midst of a recently launched round of funding, the company hired a new Chief Financial Officer with deep roots in consumer goods.

With its latest offerings, Silk continues to innovate in the dairy alternative category and is set to introduce a range of on-trend products -- including blends made with almond milk, soy, coconuts and protein -- at the upcoming Natural Products Expo West show.

Vita Coco Café will debut at the upcoming Natural Products Expo West show, and while the formulation of espresso, coconut water and milk remains the same, the three-SKU line features new graphics, the familiar Vita Coco logo, and a more prominent call-out of “Café Latte” on the front of the package.

On Monday, SodaStream announced that it has reached an agreement with Sunny Delight Beverages Co., according to a joint release. The companies will co-develop flavors exclusively for SodaStream, the at-home soda kit, in SunnyD Tangy Original Orange and Orange-Strawberry, among other varieties.

On Tuesday, Celsius announced that it has reached an exclusive partnership with UAE International Investments (UII), a financial and distribution company in the Middle East.

On Tuesday, a federal judge dismissed a proposed class-action lawsuit filed against FRS and its former endorser Lance Armstrong which claimed that the company deceptively marketed its products by linking them to the success of the disgraced cyclist.