Hot Lips, which markets a line of fruit-infused sodas, recently launched its first ginger ale variety. The company's Real Root Soda Ginger Ale is a blend of sparkling water, organic ginger root from Hawaii, and pure cane sugar. From our perspective, Hot Lips has done well to create a great tasting product that is both approachable and stays true to its well-recognized branding.

HealtheeUSA's Organic Turmeric with Cinnamon drink is a USDA certified organic beverage that contains the equivalent of 4500 milligrams of fresh turmeric. Turmeric is certainly a timely and on-trend ingredient, and while the formulation of the product is good, its packaging needs quite a bit of work before the brand can really get off the ground.

Aloe Gloe’s “Coconut” variety takes the brand into a new — and much more successful — beverage segment. For this product, the company blends 15 percent coconut water with its base aloe water, which definitely makes it taste like a hybrid product. But will crossing into the coconut water category boost awareness among consumers that are still unfamiliar with aloe beverages?

Tumeric Alive’s Brooklyn Beet Elixir is the company's first product to use beets, and the most bright-looking of its tumeric-infused drinks to date. The beverage -- which is being made exclusively for the opening of Whole Foods' new store at Third and 3rd in Brooklyn -- blends beets with a base liquid that appears to be the same as that of TumericALIVE’s core flavors. Of the limited selection of beet drinks on the market, this one is quite good.

WTRMLN WTR (aka “Watermelon Water”) is a cold-pressed watermelon juice beverage that is made with watermelon flesh, watermelon rind and lemon. It is high pressure processed (HPP), which gives it an extremely fresh and refreshing flavor. And it certainly tastes like watermelon -- there’s no question that the company nailed that part of the product. From our perspective, this could be either a good thing or a bad thing, depending on the consumer.